Tag Archives: social automation

Automate Social Media Marketing To Increase Your Reach

Danish Ansari 1 Comment
• Digital Updates , SEO
• automate social media, automation, smm, social automation, social media marketing, social media marketing tools, tools to automate social media

Is it hard for you to perform your daily social media tasks?

Do you feel that you are doing a repetitive job over and over again and feel the need to automate it.

You have so many things to go through everyday. You probably have a family or close friends, some hobbies, a job that is no longer 9 to 5 and an ever growing list of tasks to do.

Social Media Marketing is also so tedious and time consuming. It is a never ending process. You never feel you have done enough.

But there’s always an end to all the good things that we do.

The social media tools are maturing and getting more useful and there is more automation that is available.

Here are 7 time saving social media automation tools:

 1. Social Oomph

Social Oomph is a social media management tool which has some amazing features. And one among the lot is queue reservoir.

Evergreen content is content that never goes out of the trend.

So when you post blog content that is evergreen it’s important to continue promoting it well after you initially post it.

There is a huge chance that as your social media marketing evolves, you’ll get more of your fans or followers engaging with your newly posted content and also it is very likely that they didn’t saw your content when you first shared it.

When you post evergreen content you add it to your Queue and in this queue you specify how often you want content shared.

When I put an item in the queue Socialoomph allows me to create multiple variations of the tweet so that you are not sending out the same tweet every time.

So for every item I add to the queue I have 3 different variations of the tweets:

{5 Tools to Market Your Business Using Mobile Social Media Apps|5 great mobile social media apps that you should download to-day!|Does your company have a mobile app? Here are some examples to inspire you:} http://bit.ly/1akwk7V

This is how SocialOomph will send out the tweets:

• Tweet 1: 5 Tools to Market Your Business Using Mobile Social Media Apps http://bit.ly/1akwk7V
• Tweet 2: 5 great mobile social media apps that you should download to-day http://bit.ly/1akwk7V
• Tweet 3: Does your company have a mobile app?  Here are some examples to inspire you: http://bit.ly/1akwk7V

The queue reservoir is such a useful feature. It really saves you a lot of time and also divert a lot of traffic to your website. #gocarefree!!!

2. Dlvr.it

When you post content out through your blog you want to promote it across all of your channels all of the time. But you  don’t want to have to set up a tweet, Facebook update, LinkedIn update etc as this is time consuming. Dlvr.it automates this. In Dlvr.it you specify the source where you want to pick the content up from and the destination where you want to put it.

When a new post is created dlvr.it will automatically send out your updates.  It currently supports Twitter, Facebook (business and personal), LinkedIn (business and personal), Google + (business page). App.net and Delicious. There is also very useful analytics in dlvr.it as well.  Because it uses it’s only web address shortener it can track who clicks on your link.

Dlvr.it is a very reliable and useful tool that will save you a lot of time.

3. IFTTT

IFTTT allows you to automate a broad range of activities.  If a trigger event happens the automation kicks in and the corresponding action takes place. For example, a new blog post is added and a tweet is generated. In IFTTT they have a concept of ‘recipes’. These recipes are individual tasks that can be automated.  When you log in you’ll see over 4,000 to choose from.

Each recipe has some ingredients! You have the source of what IFTTT is monitoring and then the resulting action. In the example if a new blog post is added to the RazorSocial queue then a tweet is sent to my account @iancleary.

If you can’t find an IFFTT task amongst the 4k + examples you can also set up your own combination. Once you set up your IFTTT recipes you can forget about it and the automation kicks in every time.

4. Zapier

Zapier is similar to IFTTT except you set up Zaps. A Zap is an individual automated task. For example, a Zap could be a task that monitors YouTube and when it finds a new video then a tweet is automatically generated. There are over 250 services supported. These are the ones you specify where the trigger event kicks off.

You can use from the many Zaps that are available or you can build your own Zap. They are very easy to set up.

Another alternative to Zapier is Cloud work. This provides similar functionality but some different applications are supported so it’s worth checking this out also.

5. Aweber

Aweber is an email marketing tool with some essential automation tasks built in. When someone signs up to your email list from social media you can automatically send some automated emails.

The automated sequence of email helps nurture your email subscriber and eventually bring them to a point of sale. This automation is an essential component of your email marketing.

6.Postplanner

Postplanner is a Facebook page management tool that helps automate the sharing of content to your Facebook page. There is a content discovery engine which allows you to discover the most popular content in your industry and then you can add it to a queue for later delivery. Post Planner will handle everything in the queue and automatically post out based on pre-configured times.

Postplanner will save you a lot of time on Facebook!

7. Buffer

Buffer saves a lot of time by automatically handling all the scheduling of your posts. When you want to catch up on your blog posts read them using Feedly and then share them out on Buffer. Buffer will take any posts that you have scheduled and place them in a queue and send them out based on the next time slots that you have preconfigured. In the following example we are using Feedly on a mobile device to read the content and then buffering the content out for sharing at a later stage.

Wrapping Up:

As said earlier, social media tasks can be quite frustrating and tedious at times but you should sound compelling while doing social media tasks so that people should engage with you more. Automating your social media tasks gives you leverage and more time to invest on more productive things that you can achieve through your day.

And also go through How To Increase Your Facebook Page Post Reach.