Social media provides an amazing platform for any business owner who is seeking for an opportunity to capture the online business. It’s been assumed that irrespective of your business vertical, you will find your niche client on social media. Now, it depends on your social media management that how much traffic can you acquire through social media.
Everyone out there is doing it, we should not let this opportunity slip through our own hands since our competitors are getting the traffic that belongs to our site due to our lack of information about social media management.
In today’s post we are going to discuss a bit how can you manage your social media campaigns to grab maximum of users through your hard work.
Making the time to execute on a comprehensive social media strategy that garners results can rattle even the most experienced marketers. Social media marketing is flush with its own set of challenges and distractions.
Reuters estimates that the average worker loses 2.1 hours of productivity every day to interruptions and distractions. Instead of dumping more time start prioritizing your days and weeks ahead. While it’s true that unexpected issues can come up plan for the best and the worst. If you have three hours per day on an average to complete your tasks related to social media strategy how will strategize those three hours to accomplish your important tasks? If you were only to have 1.5 hours per day what would you want to get accomplished? Planned thing always lead to more productivity and efficiency out of your social media campaign and removing distractions would help you concentrating more on your main task.
Focus on what will have the largest impact on your productivity. Determining what time of day you are most productive, and which activities are most significant will help you to stay on track. Are you an early riser, night owl, or somewhere in between? Creating a daily schedule and routine can significantly improve your productivity. You will also want to keep in mind statistical data which points to the best times of day and days of the week for engaging in social media activity.
A recently published infographic by Neil Patel of Quick Sprout describes some of the best times to publish on various social media platforms.
I have often thought that I was invincible and could simultaneously focus on every task at once. A balancing act acquired from years of having too much to do, and not enough time. I considered multi-tasking an art form and a higher form of organization than my counterparts who only focused on one thing at a time. I could not have been more wrong.
In recent years I’ve had to buckle down and force myself to devote all of my attention to one task at a time. I’ve found that the quality of my work has improved and the level of my stress has decreased significantly. Some tactics that have worked for me include:
It is significantly easier to stick to your schedule if you are working ONLY on the tasks you have scheduled in the time allotted.
Depending on your available time and social media content strategy, there are many tools that can help you accomplish more with less time. Below are three different types of tools that social media marketers can use to get the most out of their time:
Content Curation Tools
Social Aggregators & Management Tools
Or else we have a complete article for you to understand social media automation better.
In order to help you better focus on the tasks at hand ask yourself the following questions:
Sometimes, there are just too many moving pieces for your internal team to execute on. Know when it’s time to call in reinforcements and work with the social media marketing experts to help manage your workload.
Liked this blog, then you should definitely read How To Increase Your Facebook Page Post Reach and Promote Your Business On Twitter.
Is it hard for you to perform your daily social media tasks?
Do you feel that you are doing a repetitive job over and over again and feel the need to automate it.
You have so many things to go through everyday. You probably have a family or close friends, some hobbies, a job that is no longer 9 to 5 and an ever growing list of tasks to do.
Social Media Marketing is also so tedious and time consuming. It is a never ending process. You never feel you have done enough.
But there’s always an end to all the good things that we do.
The social media tools are maturing and getting more useful and there is more automation that is available.
Here are 7 time saving social media automation tools:
Social Oomph is a social media management tool which has some amazing features. And one among the lot is queue reservoir.
Evergreen content is content that never goes out of the trend.
So when you post blog content that is evergreen it’s important to continue promoting it well after you initially post it.
There is a huge chance that as your social media marketing evolves, you’ll get more of your fans or followers engaging with your newly posted content and also it is very likely that they didn’t saw your content when you first shared it.
When you post evergreen content you add it to your Queue and in this queue you specify how often you want content shared.
When I put an item in the queue Socialoomph allows me to create multiple variations of the tweet so that you are not sending out the same tweet every time.
So for every item I add to the queue I have 3 different variations of the tweets:
{5 Tools to Market Your Business Using Mobile Social Media Apps|5 great mobile social media apps that you should download to-day!|Does your company have a mobile app? Here are some examples to inspire you:} http://bit.ly/1akwk7V
This is how SocialOomph will send out the tweets:
The queue reservoir is such a useful feature. It really saves you a lot of time and also divert a lot of traffic to your website. #gocarefree!!!
When you post content out through your blog you want to promote it across all of your channels all of the time. But you don’t want to have to set up a tweet, Facebook update, LinkedIn update etc as this is time consuming. Dlvr.it automates this. In Dlvr.it you specify the source where you want to pick the content up from and the destination where you want to put it.
When a new post is created dlvr.it will automatically send out your updates. It currently supports Twitter, Facebook (business and personal), LinkedIn (business and personal), Google + (business page). App.net and Delicious. There is also very useful analytics in dlvr.it as well. Because it uses it’s only web address shortener it can track who clicks on your link.
Dlvr.it is a very reliable and useful tool that will save you a lot of time.
IFTTT allows you to automate a broad range of activities. If a trigger event happens the automation kicks in and the corresponding action takes place. For example, a new blog post is added and a tweet is generated. In IFTTT they have a concept of ‘recipes’. These recipes are individual tasks that can be automated. When you log in you’ll see over 4,000 to choose from.
Each recipe has some ingredients! You have the source of what IFTTT is monitoring and then the resulting action. In the example if a new blog post is added to the RazorSocial queue then a tweet is sent to my account @iancleary.
If you can’t find an IFFTT task amongst the 4k + examples you can also set up your own combination. Once you set up your IFTTT recipes you can forget about it and the automation kicks in every time.
Zapier is similar to IFTTT except you set up Zaps. A Zap is an individual automated task. For example, a Zap could be a task that monitors YouTube and when it finds a new video then a tweet is automatically generated. There are over 250 services supported. These are the ones you specify where the trigger event kicks off.
You can use from the many Zaps that are available or you can build your own Zap. They are very easy to set up.
Another alternative to Zapier is Cloud work. This provides similar functionality but some different applications are supported so it’s worth checking this out also.
Aweber is an email marketing tool with some essential automation tasks built in. When someone signs up to your email list from social media you can automatically send some automated emails.
The automated sequence of email helps nurture your email subscriber and eventually bring them to a point of sale. This automation is an essential component of your email marketing.
Postplanner is a Facebook page management tool that helps automate the sharing of content to your Facebook page. There is a content discovery engine which allows you to discover the most popular content in your industry and then you can add it to a queue for later delivery. Post Planner will handle everything in the queue and automatically post out based on pre-configured times.
Postplanner will save you a lot of time on Facebook!
Buffer saves a lot of time by automatically handling all the scheduling of your posts. When you want to catch up on your blog posts read them using Feedly and then share them out on Buffer. Buffer will take any posts that you have scheduled and place them in a queue and send them out based on the next time slots that you have preconfigured. In the following example we are using Feedly on a mobile device to read the content and then buffering the content out for sharing at a later stage.
As said earlier, social media tasks can be quite frustrating and tedious at times but you should sound compelling while doing social media tasks so that people should engage with you more. Automating your social media tasks gives you leverage and more time to invest on more productive things that you can achieve through your day.
And also go through How To Increase Your Facebook Page Post Reach.