Social media provides an amazing platform for any business owner who is seeking for an opportunity to capture the online business. It’s been assumed that irrespective of your business vertical, you will find your niche client on social media. Now, it depends on your social media management that how much traffic can you acquire through social media.
Everyone out there is doing it, we should not let this opportunity slip through our own hands since our competitors are getting the traffic that belongs to our site due to our lack of information about social media management.
In today’s post we are going to discuss a bit how can you manage your social media campaigns to grab maximum of users through your hard work.
Making the time to execute on a comprehensive social media strategy that garners results can rattle even the most experienced marketers. Social media marketing is flush with its own set of challenges and distractions.
4 Ways To Do Better Social Media Management
#1 – Evaluate Which Tactic Is Producing More Results
Reuters estimates that the average worker loses 2.1 hours of productivity every day to interruptions and distractions. Instead of dumping more time start prioritizing your days and weeks ahead. While it’s true that unexpected issues can come up plan for the best and the worst. If you have three hours per day on an average to complete your tasks related to social media strategy how will strategize those three hours to accomplish your important tasks? If you were only to have 1.5 hours per day what would you want to get accomplished? Planned thing always lead to more productivity and efficiency out of your social media campaign and removing distractions would help you concentrating more on your main task.
#2 – Productivity Is The Demand, Optimize Accordingly
Focus on what will have the largest impact on your productivity. Determining what time of day you are most productive, and which activities are most significant will help you to stay on track. Are you an early riser, night owl, or somewhere in between? Creating a daily schedule and routine can significantly improve your productivity. You will also want to keep in mind statistical data which points to the best times of day and days of the week for engaging in social media activity.
A recently published infographic by Neil Patel of Quick Sprout describes some of the best times to publish on various social media platforms.
#3 – Time Management
I have often thought that I was invincible and could simultaneously focus on every task at once. A balancing act acquired from years of having too much to do, and not enough time. I considered multi-tasking an art form and a higher form of organization than my counterparts who only focused on one thing at a time. I could not have been more wrong.
In recent years I’ve had to buckle down and force myself to devote all of my attention to one task at a time. I’ve found that the quality of my work has improved and the level of my stress has decreased significantly. Some tactics that have worked for me include:
Closing my email when I’m working on social media tasks
Exiting from all browser windows and tabs except for the one I need to work on
Disabling chat or closing chat windows to avoid distraction
Picking 15 minutes a day to indulge in activities such as checking personal social media profiles, responding to texts, or chatting with friends.
Spending 30 minutes to an hour each morning reviewing emails and responding, do the same thing before leaving at the end of the day.
It is significantly easier to stick to your schedule if you are working ONLY on the tasks you have scheduled in the time allotted.
#4 – Tools To Automate Your Social Media Campaigns
Depending on your available time and social media content strategy, there are many tools that can help you accomplish more with less time. Below are three different types of tools that social media marketers can use to get the most out of their time:
In order to help you better focus on the tasks at hand ask yourself the following questions:
What are your top 3 social media goals and do you have a plan for reaching them?
How much time can you dedicate each day to using tactics to reach these goals?
What steps can you take to improve your focus while completing social media activities?
Which type of tool: curation, aggregator, or social bookmarking can you use to help save time?
Sometimes, there are just too many moving pieces for your internal team to execute on. Know when it’s time to call in reinforcements and work with the social media marketing experts to help manage your workload.