Content helps brands to bring exposure, which leads to new leads and customers. Ask any digital marketing expert what is the best method of online marketing, and they’ll swiftly tell you that content marketing is the one to look out for.
Such advice has certainly been in the circulation of digital marketing for many years already, though it seems that it has taken a lengthy amount of time for many to understand the true implications of content marketing, and the kind of value it can hold for business growth, and brand message strengthening.
If we look at content being used in advertising, it’s clear that there’s a huge shift happening in the way that advertisements are going to be presented in the near future — it is estimated that the global use of ad blockers for mobile devices is going to reach more than 430 million active users this year alone, a number that is going to account for billions of dollars in losses.
Advertisers are already dreading the low conversion rates for mobile devices as marketers try to innovate new ways of promoting their products, but one thing is clear — content is going to gain more traction as a method of promoting and advertising products using content directly.
Whether that will be done through direct promotion, or through an intelligent approach to crafting engaging content, that will be left up to the marketers themselves.
How to add meaning to your content –
Moz did a case study on how adding more meaning to your content can increase traffic by up to 57% — the process of adding more meaning includes updating older content with fresh perspectives, being more mindful of keyword usage, and enhancing the design experience for easier content consumption and digestion. Continue reading to learn more about the ways you can add more meaning to your content.
Little steps make a big difference, so don’t be afraid to try different techniques and feel out the situation for yourself. Maybe ask yourself, members of your team, how you define the meaning and what it means to you.
Creating engaging content effortlessly –
Engaging is a broad term, and could mean something as simple as having the reader leave a comment after reading a particular piece of content, or it could mean that the reader goes from being a reader to a fully subscribed paying customer.
The essence of an engaging piece of content is that it feels authentic and captivating, to the point where readers want to finish reading it. To give you ideas and examples of how engagement can be added to your own content, follow the ensuing steps.
Try to avoid getting caught up in marketing schemes and tricks that promise better results, not to mention being overly concerned with how search engines perceive your content, the number one priority for content should be its authenticity and level of usefulness for that specific topic or category. Meaning and engagement are achieved through expertise which is easily conveyed to others.
Blog Contributed by Alex Ivanovs
Alex Ivanovs is a technology writer who helps to maintain Colorlib — a growing community of WordPress enthusiasts.