Email Marketing is a must nowadays and it’s the cheapest and most effective way of marketing channel as it delivers a whopping 4300% ROI, maximum when compared to all other mediums of marketing.
So, to fulfill the winning dreams, it is must to learn some email marketing tips and tricks.
In this blog post, we are going to talk about various factors of email marketing like types of emails, how to create a power-packed email, how the mail should be designed keeping your subscribers in mind, and what is the suitable time to send your emails.
Let’s start with our little email marketing tips and tricks session.
There are basic four types of email types we can create:
The main purpose this type of email serves is to confirm that new subscribers now wants to receive your mail. It works as an autoresponder to those who sign up for your newsletters or email subscription.
As the name suggests, this email is to welcome your new subscriber to your list and thank them for joining. If you promised some offer during sign up, this is the time when you should deliver it.
Again, as the name suggests, broadcast mailer works as a one-time message mail, so you can design it in advance. You may use a broadcast to inform subscribers about an upcoming sale or event or to send monthly newsletters or blog updates.
Also known as autoresponders, follow-ups are messages created in advance and automatically sent in a sequence to those who sign up to your emails. A follow-up series is often used to introduce new
subscribers to a company and products. It’s a step by step process. In the first email, you can welcome new subscribers, following with the welcome message, teach them more about your company and products, and how they may benefit from them.
Or, you can shoot a series of emails to further educate your subscribers about a niche topic (such as how to use a product or service).
A dentist, for example, might create a follow-up series with healthy gum tips (e.g. When to go for a checkup, or how to brush properly etc) that can help any new customer. In this way, your emails allow you to drive people to your website or business.
Before you even begin thinking about writing your emails, consider the value you hope to give to your subscribers. With any branded content your audience will read or watch, they will always ask “What’s in it for me?”
In your emails, the answer should be clear within the subject line and first half of your email. This is crucial in creating effective emails strategy that people not only want to sign up for but also open again and again. And the more loyal they become to your emails and brand, the better it is for business.
Not sure what to write about? Here are some general topics any business can cover:
• Industry News
• Product Information / Upcoming Sales
• Alternate ways people can use your product or service
• Customer Spotlight / Customer Testimonial
• User Generated Content(Social media posts)
• Company History
• Case Studies
• Special Events
• Featured Blog Content
While you can use any of the topics above to start our email campaign, don’t hesitate to ask your subscribers what type of content they’d like to receive from you. Simply send along a survey, or ask for them to respond to your email with ideas and feedback. If you want to create content that your subscribers love and benefit from, it might be easier to learn right from the source. To take your email message to the next level, consider adding a personalized touch. Addressing each subscriber by their first name instead of “Sir or Madame” creates a more intimate brand experience.
Great content is an essential pillar to creating an effective email, but it goes hand in hand with the presentation. Not only are visuals processed 60,000 times faster than text, they also have the ability to influence a person’s emotions, which then impacts their behavior.
If you’re not a pro designer, the task may seem a bit tough. But by simply following the basics or downloading a pre-designed email template, sending beautiful emails can be very easy task.
Some designing options that we should consider while designing our email,
While there are many variables that affect whether or not a person opens your email, one element you can control is when you send it. To determine the best day and time to send your emails, research the average send times in your specific industry.
If you want to see if your unique subscribers have different preferences, try sending an email on different days and at various times. Then, review your open rates to determine which gets the most opens.
Another thing to consider is consistency. By sticking with a regular send schedule (such as every Monday or the last Thursday of each month), your subscribers will have a better idea of when they can expect to receive content from you. This not only makes it easier for you to stay organized from an email creation standpoint, it also makes you appear more trustworthy to customers and prospects.
In addition to sending generic emails to your entire subscriber list, you might want to consider sending emails with tailored content to a specific group within your audience.For example, an online clothing retailer with customers from around the world might send promotional emails to a segment of subscribers based on where they live. This can allow a business owner to send emails specific to local seasons and national holidays. By providing content that’s even more relevant to your subscribers, the greater the chance they’ll make a purchase.
For example, an online clothing retailer with customers from around the world might send promotional emails to a segment of subscribers based on where they live. This can allow a business owner to send emails specific to local seasons and national holidays. By providing content that’s even more relevant to your subscribers, the greater the chance they’ll make a purchase.
Hope you’ll gain some positive insights from this blog post. Keep reading for an upcoming following blog to this one.
I would more than happy to answer any of your niche queries, comment if you have any.
Also if you haven’t yet read the first part of this blog, Grow Your Business With Email Marketing, read it.
For many small business owners, managing the daily operations of a company is a full-time job. While you may succeed in managing all the roles, you’ve probably felt like there’s never enough time to do it all and that too at the same time.
As a result, it’s common for marketing to become an afterthought for business owners as they are already struggling with the “essential” tasks, how could they possibly add another thing to the list?
With email marketing, however, promoting your business and acquiring new customers or connecting with existing customers becomes a whole lot easier – and that’s only a preview of the much bigger email marketing picture here.
It may seem tough but it’s a lot easier and cheaper and effective than rest of the marketing techniques.
Email marketing delivers a return of 4,300 percent, and it frees up your time so that you can focus more on your business. And consumers love it. Take a look – the stats don’t lie:
of consumers prefer to receive commercial communications via email
of consumers have made a purchase online as a result of an email marketing message
more is spent by consumers who receive email offers than those who don’t
Easing thing out, email marketing is a powerful communication tool to develop the rapport with your customers. It gives you a chance to speak to a lot of people at once and expand your reach at times. And it allows you to stay connected with loyal customers and on-the-fence prospects who otherwise may have never interacted with your brand again.
Let’s talk about a scenario to understand things in a better way: An individual is exploring your website. He looks around a few pages but leaves with an empty shopping cart when he doesn’t see a sweater in his favorite color. Maybe he will return and consider making a purchase, but the chances are slim.
Now imagine he had a chance to hear from you again – an opportunity to sign up to your email list and leave the door open for future interactions. And quite possibly, a win-win scenario of a sale for you and a satisfied customer who found a sweater in the perfect shade of his choice.
Email is not just a way to publish your name everywhere on the web and in the people’s email accounts – it’s a way to gel up with people, develop that trust bond, and show them what value you hold for them through your business and that’s the best policy to grow your business with email marketing.
And that’s what sets email marketing apart from traditional advertising. Instead of just telling consumers about your company and hoping they make a purchase, you’re making real connections with those who are truly interested in your business and building long-lasting trust. Considering that most people prefer to communicate with brands through their inbox, email marketing is a no-brainer. So what are you waiting for?
What do you hope to achieve through email marketing? While this may change over time, it’s important to consider the purpose of your emails and set goals that are both measurable and attainable. For those just starting out with email marketing, you may want to focus your goal on growing subscribers. In this case, your goal might look like the following: I plan to collect 1,000 email subscribers over the next 12 months by leveraging online and offline opportunities to attract sign-ups.
By including a numeric value, a due date, and a general idea of how you plan on meeting that number, you’ll have a clear target to work towards. It can even provide guidance for executing tactics that’ll help you achieve your end goal and grow your business with email marketing.
As you plan your tactics, also consider the target audience you hope to reach. For example, a fitness trainer with a focus on health and wellness might reach out to those who want to start exercising and changing their diet. Understanding your ideal customers will help you determine the best ways to connect and communicate with them.
Set goals with numeric values, a due date, and a general idea of how you plan on meeting that number.
The sign-up form is where your website visitors will submit their email address to begin receiving your emails. Typically, you can put it in the header or sidebar of a website page, or as a pop-up box that displays over a website.
It’s an easy first step for both you the business owner and your prospects, and one of the most important to grow your business with email marketing. Why? Because this is the place where you must convince your visitors that it holds value for them and they can get it by signing up for your emails.
There are a few details to consider when creating your sign up form:
Within your sign up form, briefly, explain the purpose of your emails and why visitors should sign up to receive them. Everyone who
sees your sign up form will wonder “What’s in it for me?” – and it’s essential that you answer this question in your form. If you plan on offering an incentive, such as a free eBook or printable, be sure to mention this in your message. While you can include a variety of fields in your sign up form (e.g. name, address, state, favorite color), don’t go crazy just for the fun of it – the basics will do.
Call to Action (CTA)
This is the part of your form where you ask your readers to take action. In this case, the CTA will be to sign up for emails. But instead of going with the generic “Sign Up” button, try using
a unique and action-oriented phrase, such as “Get awesome information now!” or “Send me my free eBook!”
While the form should be featured on your homepage (preferably above “the fold” in the header), consider adding it to the sidebar and on other pages, such as your blog. To really grab a visitor’s attention, consider using a pop-up or lightbox form.
From a design perspective, your sign up form should be consistent with your company website and/or branding, yet still, stand out from the rest of your website. This will allow for a cohesive user experience, which further adds to your business’s credibility.
Additionally, consider the size of your sign up form, as well as colors that may be more attention-grabbing.
Now that you have a place to collect subscribers, it’s time to focus on how to do so.
Offering an incentive your audience will want is a great way to encourage them to sign up to your emails. Some incentive ideas include a free trial or discount on a service or product, a downloadable checklist, or even an eBook.
Use Social Media
Tap into your social following on platforms such as Facebook and Twitter by encouraging them to subscribe to your emails. Add a sign-up form to your Facebook business page, tease content exclusive to those signed up to receive your emails, or post a link to a hosted web form.
Run A Contest
Feature a valuable prize and host a contest that requires an email address upon submission. Be sure to promote it on your website and social media!
Use a Third-Party Integration
From landing pages and shopping carts to membership clubs and pop-up forms, you can connect your ESP with a unique integration tool to help grow your subscribers.
Whether you’re at an event or in your brick-and-mortar store, you can leverage these interactions with customers and prospects to sign up for your emails. Download a mobile email sign up app to your phone or tablet, or use an “old school” pen and paper form that can be easily transported from your store’s register to your next event.
Hope you enjoyed this blog post.
Keep reading for the upcoming part of this blog.
Also if you haven’t read about Top Content Marketing Trends to be followed, read it here.
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