The typeface is one of the most underrated features that designers often neglect when designing a website. A good designer knows the importance of typography and the impact that it has on the viewer. Studies have shown that the sort of typography you choose has the power to either enhance or decrease the user experience and viewer’s mood. If the visitor finds your content too hard to read or unappealing they is likely to abandon the site; which in turn will decrease your conversion rates. An ideal font choice can improve the user experience, and it also has the capability to reflect your business’s vision as well as goals. The aim should not only be to create a website with quality content but to create one with visually appealing, quality content.
How to choose the perfect font and mistakes that should be avoided:
Selecting a suitable typography choice includes selecting the correct font type, the right size of font, ideal color, line spacing and kerning. Although typography may seem irrelevant compared to other aspects of website designing, however, it plays a key role in increasing the conversion rates. There are certain considerations that should be kept in mind when deciding on a suitable typography.
Related Post: Give Your Site A Fonts Facelift
If you are new to the concept of fonts you probably believe that fonts like Calibri, Arial etc. are designed for a specific context. You need to start thinking outside the box and move on to selecting the font based on your targeted audience and your brand identity. Every font has its own personality. Are your targeted audience Millennials or are you trying to approach a bit more mature generation category? Is your site being developed for a specific gender? Does the font go with the type of business you conduct? These are the sort of questions you need to ask yourself before committing to a font.
These fonts usually have a minimalistic and neat design. Their beauty lies in their simplicity. The characters are often either very thin or bold, such as Lombok.
Download it at Behance.
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These fonts give off a more traditional vibe as they have been around for quite some time. They signify comfort and reliability, as represented by the fonts Georgia, new times roman etc. If you want your website to have an old-fashioned and classic personality, these are the fonts that you should opt for. Fonts such as Athene and Barbaro can also serve the purpose.
Download Athens at Behance.
Download Barbaro at 1001Fonts.
Fonts that usually have a lot of arches and curves are often used for beauty or romantic related websites. For example, the Castro script gives off a romantic vibe, whereas fonts such as Vanity are perfect for creating beauty related websites.
Download Athens at Dribble.
Well-defined fonts with strong and bold characters are generally used to make a bold statement and instantly grab the user’s eye. Some good examples include fonts like Consequences and Nevis.
Download Consequences at Fontspace.
Download Nevis at Fontspace.
You can always opt for a customized font, specifically created to truly capture the essence of your company. It will help you create your very own distinctive brand identity.
The objective of your website should be to get through to your customers via your content, but that might be hard to do if your content is not readable. If the content of your website is too hard to read, visitors are more likely to leave your page. This can contribute to higher bounce rates and decrease in conversion rates. Certain factors which affect the readability of content are listed below:
While creative fonts can add energy to your website, still it must be never overdone. You should not make the font so extravagant that it becomes near impossible to decipher. Sometimes less is more; so don’t over complicate matters by making the content too hard to read for your visitors. Never compromise on readability!
Using fonts of one too many designs will create a clutter, and give off an untidy look. Try to avoid this mistake as it can create confusion for the visitor and contribute to an overall negative impression. Stick to one or a few fonts when creating a website.
Something potentially as insignificant as font size can still have a huge part in accurately representing your brand’s vision and identity to the site visitors. The font size to be implemented should neither be too small, so as to avoid putting a strain on your viewer’s eyes nor too big that it takes up the majority of your page area. You are more likely to have a better platform for interaction with your visitors if the font size is readable. Moreover, they will be better equipped to understand your message. In this day and age, people access the internet through a variety of devices (smartphones, laptops, tablets etc.). So, you need to pick a font size that is compatible across different interfaces.
Factors such as line spacing and kerning help the viewer perceive the approximate length of the content. If the content appears too long or it is too much of a hassle to read, the visitor is most likely to leave the page. Furthermore, if the space between characters or the lines is either too wide or not enough, the user might face difficulty in reading the article. Kerning and line spacing need to be equal to every line/character; otherwise, your website might have an unprofessional feel to it.
Related Post: Few Ways To Make Your Site Easily Accessible
When choosing the color scheme, you need to bring into consideration to the targeted audience and their preferences. Think about the targeted age group, gender as well as niche; then select your color scheme accordingly. Studies have shown that females usually prefer light sober colors while males are drawn towards brighter and darker colors. Depending on these (and other similar) factors, pick a suitable color for your font. You need to pick a dominant color for your brand logo and some other colors for the website that compliment your dominant color.
Adding color can truly brighten up your website, but you must never add too many colors so that it becomes an indistinguishable mess of bright hues. The colors should be harmony with each other rather than creating a clutter. This is where white space steps can again prove advantageous. White spacing is a crucial aspect that often not given its due share of importance. If done correctly, it can increase the overall readability and adds finesse to your website.
Focusing on tiny details such as font, its size and color may seem like a waste of time as well as resources, but it is sure to pay up by increasing your conversion rates. Every typeface has its very own personality and every color tells a different story. Together they have the ability to impact the viewer’s mood and emotion. Hence, it is a way of converting a random visitor into a potential client with minimalistic effort.
As we entered new year, we tried every possible thing to change our online presence in a better way so that it would look good for a newly visiting prospect. No doubt, our websites appearance affects our prospects purchasing decisions. Where we have tried and tested so many things, why not give a fonts facelift to out website so that it will drop that much needed impact onto your site visitor.
Let’s talk about some possible revamps we can do to our site, my suggestion is to start with typography.
Before even starting any changes to your site, assess what you have currently and most importantly how things are going on in your niche industry. I’ll suggest to analyze some top notch competitors of your niche. Look at the way their site is performing depending on how they have arranged their fonts and typography.
In order to evaluate a website’s typography, ask yourself the following questions:
Are you aware of how your site’s current font selections came about? If your site uses the default fonts from your WordPress theme or they were chosen on a whim, that’s usually a good sign that they need to be changed. While they probably look good enough, they were not hand-selected to fit with your brand’s unique style. Consistency in design is key – from the images you use all the way down to the typography.
Alright, so now after a lot of research and commitment we’ve finally found the best suited fonts those are meshing well with our site and giving a fresh new attractive look to our website. But is it complete? or just a shorter version of what’s going to be launched later. In short, the question that should come into your mind is whether the fonts you’ve selected is complete or not?
If you’re unsure of whether or not you have a complete typeface that includes all letters, numbers, and symbols, go back to the source of the font. There should be a preview field where you can enter custom text. Insert the following lines of text to ensure that all essential characters are present:
Mac users, I’d suggest you to download Font Book. Once you’ve digged up the font of your interest, install it in Font Book to test for readability issues. You can use this to:
This also happens to be a great tool for storing your fonts and keeping them organized for the next time you want to give your typography a makeover.
There are some online free tools like Responsinator which makes it much easier to check for responsive compatibility easy. These same responsive checkers can also be used to review your site’s typography for mobile-friendliness.
The standard recommendation for cross-platform font sizing is 16 points or more. That may not be the case if you choose a highly stylized or tightly-kerned font, so be sure to verify that on one of these tools before committing.
You can also use this guide to popular font sizing to give you an idea of where to start with fonts facelift.
Revamping your site with the correct set of fonts and making the size ideal for reader isn’t the only thing to be done.
Nope, it’s also about finding the right color. If you haven’t experimented with this Material Design Palette yet, take a moment to do so now. You’ll see that regardless of which branding colors you select, the primary and secondary font color are always black or a shade of grey.
Web developers know all about how to make websites accessible. However, if you’re really looking to give your typography a universal-friendliness in this next iteration, pay closer attention to factors that may affect those who are visually impaired or color blind.
Start by running your website through Color Oracle. This tool will simulate how your website appears to those who are color blind.
You never know who may come to your website, so it’s important to consider these factors now while you’re taking the time to give your typography a facelift.
Font choice is a personal decision, much like everything else in web design. So while I cannot tell you which fonts to use, I still think it’s important to lay out the best practices to follow while doing your research, testing, and implementation of new ones.
Here are the basic rules to follow:
I hope these few fonts facelift tips and tricks will help you out in revamping your site to increase more visitors.
Leave your precious comments below if you are facing any challenges or if you want to add value to this blog post by sharing your experiences.
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