Most of the people are familiar with the term SEO or search engine optimization and are using social media in their daily life for posting pictures, updating status or liking or commenting on some posts. But it’s unlikely they have heard about Social SEO. What if both are combined together to create a magical effect which will increase your website’s rank on SERP organically.
Yes, this magical wand exists and the name is Social SEO.
Social SEO is a logical term which elaborates as the use of social media to enhance SEO of your website. In short, the crossover of social media and SEO is known as Social SEO. Not many people are used to how SEO for any site works but everyone majorly knows how social media platform works and how it has the power to make you famous overnight, and that goes with SEO too as everything you share, comment or like on social media is being over watched by the search engines and they are considering these social signals as one important ranking factor for your site.
You can get good rankings by paying no attention at all to social SEO, but you can’t rank your business’s website through social SEO alone. So then why bother with social SEO, if it’s not essential? Because positive social activity around your website makes it easier/faster to rank your site in search engines – directly through the authority that search engines give to Likes, Tweets, and Google +1s, and indirectly through exposing your content to a wider audience, some of whom will link to it from their own sites.
Social SEO isn’t a separate branch of SEO and it won’t soon be replacing traditional SEO, but social signals are becoming increasingly integrated into search engine’s algorithms. Social signals aren’t as important as backlinks, and they won’t be for a long time, if at all, but backlinks aside, social signals are about as important as anything else. Over the course of the last year or two the question is no longer “do social signals have an effect on website rankings?” but rather “how much of an effect are they having?”.
No one has an accurate answer to that question as no search engine has made public that information. But it does a carry weight to rank your website higher and there is no second thought to that. The importance of social SEO has been steadily increasing and is highly likely to continue increasing in importance too.
Create content that is highly shareable with others,
Make sure it is easy for people to spread your content,
Set-up a company page/account on Facebook, Twitter, and Google+,
Communicate with people through your social media accounts,
Share every piece of knowledge you can, whether it is yours or someone else’s.
If these things are done correctly, you’ll certainly see hike in the following,
Facebook likes and shares your website gets,
People following your Twitter account,
Tweets by authority users that mention your website,
Google +1s your website receives,
Google+ circles you’re in,
Positive reviews left on your Google+ page.
and without any doubt, these positive social signals will increase your search engine rankings for the keywords that your business is targeting.
Keep an eye over your competitor as if your competitor is doing more than building backlinks, then certainly you should start making your social signals stronger as it will give you an added advantage over your competitor. Since now only backlinks aren’t going to give you the world. To rank much higher, you have to keep Social SEO as part of your SEO strategy apart from your traditional SEO.If your competitors aren’t involved socially online then whilst it lessens the need for you to get involved, it presents a good opportunity for you gain an advantage over them.
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