If you visit a website as a user and didn’t find the relevant information that you are looking for, it is predictive that you are going to leave the site without any extra piece of thought. It is a very common behaviour you can expect from any user who couldn’t find the exact piece of information he/she is looking for on any website and that really hurts the website owners and the website itself both mentally and ranking wise because it increases the Bounce Rate of your website. Now, the question arise what is a bounce rate and how can we decrease bounce rate of our website?
Let’s sort these two questions for you with an information rich infographic provided by quicksprout.
According to google, a bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session.
Now, to make it more simpler, a bounce is counted when a person visits your website and leaves instantly without clicking anywhere and without spending any time on the landing page. Bounce rate increases if many user’s are doing the same thing when visiting your website.
And that’s the reason why higher bounce rates are not appreciated. Now, lets hover on to our main question,
There are many ways to decrease bounce rate of your website, but few of them holds more importance then the others. Lets see with an amazing infographic made by Neil Patel on one of his blogs on Quicksprout.
If you don’t have much time to focus on decreasing your bounce rate, first look to see where you are in comparison to other sites in your space. For example, the infographic above shows that blogs typically have a bounce rate of 70% to 98%, and e-commerce sites have a bounce rate between 20% to 40%.
Once you know where you stand compared to other sites within your space, you can determine if you need to focus on decreasing your bounce rate or not. If you do need to decrease your bounce rate, consider implementing the following elements:
If you any more suggestions on how else can you decrease bounce rate of your website, please feel free to comment below. And don’t forget to check How To Make High Quality Backlinks For Your Website and Top Ways To Make .edu And .gov Backlinks To Your Website