Search Engine Optimization (SEO) is a powerful tool for the success of any website. The best SEO specialists are hard to find but if you get the right expert for your website then you can improve the organic presence of the site in a quick time. In this post, check out the important five tips to find the best SEO experts.
SEO specialists should know all the latest and white SEO techniques to boost the traffic of the site. These techniques include mobile optimization, schema markup implementations, and high quality, and dense content. He should know how to perform keyword research keeping in mind the Rank Brain Algorithm. Keyword research is not limited to the main keyword or phrases but should be based on the intent of users.
Outdated SEO practices hurt your search engine optimization efforts so ask SEO experts about the techniques they follow. Don’t hire them if they follow the black hat SEO techniques including link farm, link wheel, not aware of linking the anchor texts. They should be expert in finding the topic targeting keywords rather than targeting the search terms or phrases only. In fact, they should be able to find the long tail keywords which are one of the important effective SEO techniques.
Anyone can claim the first page rankings so checking the experience in SEO is crucial. An experienced person only knows the in and outs of SEO and strategies to improve the visibility of web pages in search engines. He also knows the latest techniques to rank the web pages for the set of keywords and drive massive organic traffic and conversions to the site. You can also ask him questions and see his willingness to answer all. If he isn’t able to provide the information then he is hiding something about his techniques.
Ask the process to SEO experts before hiring them to have an idea about their working and techniques they will follow. You can ask the week-by-week plan of action to be performed to boost the performance of the site. In fact, you can ask them to submit the weekly and monthly reports. Reports will help you to know all the tasks done on the site. This will be helpful for you to know all the implementations on the site along with progress report.
It’s always good to check the past projects to see the level of improvements SEO experts can bring to your project. Ask them to share their latest portfolio. This will also give you an idea if they will be able to deliver you what they are promising. When they share the project details then you should visit the site and social profiles. You should check the work they have contributed to the site. This will help you to know the success they can bring to your business.
Follow the above-mentioned tips and find the best expert for your business to establish the online presence and growth for your business.
Alexa is very popular among the bloggers as it is considered to be criteria to judge of how authentic or popular your website is?
A few years back it isn’t the case as nobody knew what alexa is or how it works. But now the internet is flooded with so many websites and the competition has grown so fast that now everybody is in the race. So, apart from doing your regular things like posting a blog, sharing a thing or two or tutoring people with some “how to……” content, you need to think out of the box and put that little extra effort that is needed to boost your rankings.
Before taking a deep knowledge of some tips to improve your alexa global rank, let us learn what alexa actually is.
According to Alexa,
Your Alexa Rank is an estimate of how popular your site is relative to all other sites.
Source – Alexa Blog
Alexa is a Web Information Company, they rank the website on many factors like traffic. Alexa rank is updated daily.
Many SEO specialists, including me, suggest not to consider Alexa rank when you do SEO for your website as it is just a metric which pretty much determines on the traffic you are getting through alexa toolbar installed people as it is the only way alexa can know your traffic.
Well, there is one more thing to it. If you have purchased a pro edition of alexa, you need to certify your site’s metric in order to make alexa record the amount of traffic you are getting.( Of course, this one’s for the pro version which many aren’t using).
There are many metrics like Page Rank, Domain Authority available on The Internet, So why should we focus on boosting our Alexa Rank?
Answer to it is,
Many advertisers (not Google Adsense) focus on Alexa rank for advertising on your website.
So it’s Important to get lesser Alexa rank for every webmaster who depends pretty much on advertising for their payout.
Now, since we have learned what alexa is, how it works and is it worth working for alexa, let see some tips to improve your alexa global rank.
Let’s check the article below to find the best tips to improve your alexa global rank.
First and Foremost and let’s say the most important of them all is,
Alexa toolbar sends yours hits to Alexa servers to get your required website Alexa rank.
After installing Alexa toolbar, when you visit your site, Alexa toolbar will consider a hit and send it back to your site’s traffic tracking data that Alexa is monitoring to give your site a rank.
It’s dramatically increasing your website ranking if your site is below 1 million like 30 lacs or 50 lacs.
Install Alexa Toolbar from your favorite browser, as the browser you are using more will help to maintain the records for you.
Installing Alexa Toolbar really helps to increase your website ranking.
But, the biggest problem is,
All clicks or hits on your site aren’t generated by you and unfortunately not every visitor visiting your site will have Alexa toolbar installed on its browser, and many visitors visit your site through smartphones as well.
Alexa is smart enough to track visits on your website but isn’t it helpful for us if we help Alexa to track hits on our site? Certainly, this is one of the best tips to improve your alexa global rank.
For this situation, use Alexa widget on your site.
Alexa widget works like an Alexa toolbar installed in your website visitor and every hit make changes your site ranking quickly.
Add the code below in your Website’s footer but make sure it is on the homepage as most of the people land on your homepage first. Replace www.weblizar.com with your website name.
I have mentioned it in my previous blogs and will say it again. Undoubtedly, unique content is the key to success. If your content is unique, authentic and trustworthy, your site will get more traffic for sure.
Search Engines loves unique and new content, and they prioritize content based on their freshness and uniqueness.
When you write unique content on some topics, Google makes sure to give you top spot on their page for related queries.
Most of the traffic comes from search engines first page and if your article is found on the first page then it is bound to drive a lot of traffic to your website and this will help to increase your Alexa global rank as well as your country rank too.
Writing regularly helps to increase your blog rank up quickly.
Do you love dead blogs?
So think if your blog does not update regularly, how will you get the decent amount of traffic which is needed to give you overall alexa rank a boost.
Tip: Write at least 2 to 3 post weekly with fresh and unique content and check how fast Alexa rank increases. Make sure to do a little survey of people are actually searching before you start writing your blog as this will give you a head start of what to write about. You can use Google Keyword Planner for that.
Everyone’s now connected to the internet through social media.
Many users are only limited to Facebook or Twitter to get the best news or results.
Try to share your content on social media as it is the biggest traffic mine in the world where you can dig traffic depending on the efforts you are applying. Make sure you are not spamming unnecessarily as you can get banned from various pages or groups for spamming your content.
Set up Facebook, Twitter and Google+ page for your website.
Also, submit your site to StumbleUpon, Digg, and Reddit.
Try to write emotional, questionable content which is hard for people to not share on social media.
If you want to impress your visitor then it matters and alexa helps you to identify popularity of your competitor website as you can check any website’s limited stats through Alexa.
The above-stated methods worked for me and they should work for you as well.
Although there are many other ways to boost your alexa but these are certainly the best tips to improve your alexa global rank.
Comment if you have any doubts and I’ll be more than happy to answer your niche queries.
Also if you haven’t checked how to setup Google Accelerated Mobile Pages(AMP) on your website, check it out.
And some tips to get quick approval for Google Adsense.