The secret to success in SEO lies in knowing which areas you must focus on to ensure that everything functions smoothly. Once everything works well, it is imperative for you to move in the right direction because whatever you are doing originates from some strategies that you have developed after careful consideration. Have you established a strong manual outreach plan and taken the time to optimise your content? To ensure smooth functioning of all the elements of SEO, before you implement any process it is of utmost importance to check that everything that you want to perform is ready to function the way you want.
According to the SEO experts at Cultivate Express, having a checklist to verify every point of action is part of the best practice that you must strictly follow. It is like having a thorough check of your vehicle before going on a long drive. Indeed, it does not guarantee protection against mishaps, but it increases the chances of performing better in search engine rankings. The focus of attention must be on everything concerning keywords, content, and links, which are the pillars of SEO. Which area of SEO you must concentrate on before taking the plunge will be clear as you keep reading this article.
Choose the keyword
SEO moves on keywords, which are the search terms that commonly surface during searches. You must know which are the key words commonly used by searchers in your business niche so that you can develop your SEO strategy around it. There are two steps in the process – first you must identify the keywords and then ascertain its power to drive traffic. Since the purpose of using keywords is to drive maximum traffic to websites, the ability to attract traffic is also an indication of how much search engines like it. Keep in mind that the purpose of SEO is to be lovable to search engines as well as the targeted audience. The better you can balance between the two, better is the SEO prospect. Using a Google Keyword Planner is an easy way to get a toehold in keyword research that follows.
Gauge the competition
After ascertaining what search terms you must target, you must know as much possible about the opponents. Unless you know about the competitive scene, you will never be able to work out the appropriate strategy that would help to encounter it. You must try to figure out how your competitors are doing and try to understand what keeps them ticking. Use the chosen keyword to obtain a search list and concentrate on the first ten results, excluding the paid advertisements, as this constitutes the core of competition that you would be facing. Analyze each website very carefully to figure out the reasons why it is doing well, and you will gain valuable insights that would help to build your campaign in a better way.
Create high-quality content
To make your website stand out from the crowd, you must create original content of high quality that is most relevant for the target audience. It is perhaps the most difficult part of SEO campaign but is also the most important. Compelling content not only draws great attraction, but it also enjoys a high rate of sharing. Quality content creates wider outreach and keeps visitors engaged for an extended period. Website authority gets a boost through extensive sharing of content, and this aspect would in turn favorably influence search rankings. The success of SEO is largely dependent on your ability to produce cracking content that the audience would lap up.
Keyword in header
Presenting content on the web page needs special skills because it helps Google to understand easily what the content or page is about. Organizing content is a critical aspect of SEO that can make a lot of difference in performance. For better consumption of content, its layout should comprise of the main heading with several sub headings for the sub parts of the content that are broken into small sections as it facilitates quick understanding. Placing exact keyword phrases in sub-headings is almost mandatory.
Page title must have keyword
If sub headings are important places for keywords, you can well imagine how important it is to put keywords in the page title. However, the only difference is that you may or may not use exact match keyword phrases in the page title. The most critical element is that the title must be enticing and not the run of the mill type. If the title is not attractive, it will escape the attention of viewers although keywords would be good for search engines.
Keyword in the post as well as URL
Since the URL is the most prominent place that Google looks at, putting the keyword in URL enables Google to figure out quickly about the blog post. It increases the chances of Google picking up the content during searches for the keyword. By placing the keyword in the post, you make it easier for Google to link it to the searches as now there is a keyword at the most relevant places where Google might look for it.
Point to the content internally
It may sound like beating your own drum, but you cannot help it. Provide proper link throughout the website so that no matter on which page the visitor is, there are high chances that they would automatically reach the content that you want them to see. If needed, you may have to edit some old posts to include links to new content.
Acquire backlinks by following a link building strategy
External links or backlinks remain as relevant as ever before. When you publish quality content that drives traffic and enjoys sharing, Google picks up the signal, interprets it as a sign of authority of your website and uses it favorably during ranking. Follow a link building strategy to establish a relationship with other sites that would willingly share links with you.
The above listing is only a part of good SEO, but by following it, you will get a head start that puts you quite a few steps ahead in the competition.
SEO is an integral part of promoting your website on the web and just not to lose traction on the SERP’s, you should follow all these points. To make sure you are following the right path, always keep an eye over your ranking every now and then.
What is the dream of every rising entrepreneur? To be a billionaire! Duh! And to be on the #1 rank of every relevant Google search result. However, we do not see as many new brands on the 1st page of Google SERP as we should, and the big fish like Amazon, Etsy, and Ali Express dominate the first page of every e-commerce related query. This is not just unsettling; it is quite demoralizing for the budding businesses. And to break the chains we should learn about some secrets of business seo.
Why are you not on the 1st page of every Google search result?
This is a rather difficult question. If there are a hundred companies who are competing in the same niche, they have at least a hundred reasons for not emerging on the top.
The company can claim to have ties with Google and Matt Cutts himself, but no company can guarantee you the #1 rank in a month. It is simply fantastic.
SEO is an ongoing procedure rather than a quick fix. Money may be a factor in building a working SEO plan, but it is not the ONLY factor. Your website needs tailor-made solutions that other companies may not need. Your SEO Agency should be able to understand your business needs.
No company that is dishing out universal packages for $99 a month can help you hold the #1 position.
Latent Semantic Indexing is the secret weapon of keyword optimization. Your company website may be using the long tailed keywords suggested by WordStream, Google Keyword planner, and your SEO team. You are missing out on actionable keywords that Google wants to see in your content.
LSI is quite simple. Suppose you are trying to rank for “automobile services in NY.” Type in these exact keywords and crawl to the bottom of the SERP. You will find a bunch of related keywords, synonyms and alternate keywords that Google is suggesting. These are your LSI keywords. Use them to get an extra boost in ranking.
Your website needs images, and you know that already. In a world ruled by GIFs and Memes, running a black and white website is like living in a cave in the 21st century.
Now, the catch in the situation is – Google cannot “see” your images or videos. You need to describe them for the bots so they can understand what all the hullabaloo is about. Include a file name, alt description using your target keyword and add a caption.
Do not use humongous images. This will slow your site, and by now, everyone knows, slow site equals bad SEO. Consider JPEGmini and PunyPNG to compress your images. This won’t cause you to lose much quality, and it will accelerate your page loading time.
Every online company should run an SEO and link audit at least once a year. This will help you find out about the status of your existing links. In reality, the quality and the quantity of links pointing directly at your website determine your organic ranking.
Some sites have some broken links, unresolved 404s, and bad quality links. Sudden changes in link status can cause your site to drop to the bottom of any SRL. If you are already suffering from poor traffic and terrible organic performance, look for spammy links infiltrating your site. Next, look for outbound links that may lead to “dubious” websites.
This is somewhat like “guilty by association.” Your site may be credible, but linking your content to spammy sites, you are risking your reputation. Google will automatically direct visitors away from your site, towards more credible looking competitors.
PPC is as different from SEO as New Zealand is from Australia. Most entrepreneurs tend to get confused by the two terms. PPC is Pay per Click marketing. When you look for products and services on Google, a few links pop on in the first three places. They have this tiny yellow badge on the left, which reads “Ad.” These are your PPC marketing products.
Now, you cannot really “see” SEO. You can feel its benefits once your traffic starts increasing, sales start climbing, and your returns are higher. Our stats say, over 75% of the Google users ignore the sponsored ad results that come with the “Ad” badge. The #1 rank garners over 33% of the total search traffic. That speaks oodles about the future of business, which has learned the secret to the #1 rank in Google SERP.
SEO is not easy, but it is not complicated either. There are a few points you must remember while choosing your SEO partner for the long run. The experience of your partnering company will determine the future of your online business.
SEO has always been a mystery for many of us but to hit at the righ spot at the right time and doing your ground research well is the key to break the barriers of SEO and be on the top.
To make it simpler for you, please go through Quality SEO Services For The Market Growth Of Your Online Business and How Technical SEO And WordPress Work Together.