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Factors For Mobile SEO Ranking 2017

Posted on by Danish Ansari

After so many years of technological advancement and growth, mobile devices are the biggest source to direct major part of traffic to your website, and their influence is only going to expand further and further. That’s exactly the reason for Google’s switch to mobile-first: to open new possibilities in the art of website optimization. To seize them, we need to answer one question first: How does one improve website rankings with mobile SEO?

There are a number of factors which make your mobile website rank higher (or lower) in Google, and they can be safely divided into three major groups: technical, user experience and content. There’s an additional group for a few other factors that can’t be included into the previous three but still, deserve mention. To help you get better acquainted with them, we have composed this list below that describes the most important mobile ranking factors.

Technical Factors

Site Speed – GOOD

Your site will be benefited by this.

Everyone likes fast-loading websites. They are a treat regardless of what device you use to surf the net. However, users tend to show less patience than usual with handheld platforms.

According to a Mobile Ranking Factors study by Searchmetrics, the average loading time in the mobile top 10 is 1.10 seconds, and being only a tad slower (1.17 seconds on average) sends you further down in the top 30. The line separating successful sites from the poorly optimized ones is shockingly thin, wouldn’t you agree? By the way, if the site doesn’t load in 3 seconds, mobile users just close the browser’s tab.

AMP (Accelerated Mobile Pages) – GOOD

Your site will be benefited by this.

AMP’s secret is being light on their HTML and CSS code. It makes pages easily pre-renderable and cacheable for browsers, and as a result, they load 30 times faster than regular pages – basically, almost as soon as you click on the link. Thanks to this neat ability, AMPs have a positive effect not only on rankings but on click-through rates as well. No wonder they show up in almost every Google search result: after all, they offer the best of the best user experience.

Flash – BAD

This will affect your website in a bad manner.

Perhaps this issue will be addressed later in the future, but for now, most mobile browsers don’t support Flash content and thus can’t display it. Which is why it’s best to have none on your mobile site. Otherwise, not only can users not see what you wanted to show them, but you also risk a penalty from Google for hidden content.

Technical Errors – BAD

This will affect your website in a bad manner.

This goes without saying. A webmaster who allows errors and bugs on their site has no respect for themselves, their work or their users. This isn’t even a matter of ranking high in search results… though of course, that’s also a factor to consider.

If your site has issues that need fixing, users are most likely to run into errors such as faulty redirects leading to the site’s desktop version and non-existing pages (good old 404 errors). Small problems can turn exploring your website into one big problem, so don’t take too long dealing with them. And big problems that are already there demand even swifter action.

User Experience Factors

Unordered Lists – GOOD

Your site will be benefited by this.

Who would’ve thought that something as ordinary and common as a list of whatever things could affect your site in a positive way?

Google seems to reward mobile sites for having unordered lists even more generously than desktop sites. This is not surprising because a neatly organized list is easy to scan. However, rankings begin to fall when the lists have too many elements in them. Because a small screen can display only so much at a time, the golden number of bullets for mobile devices is 9.

Images – GOOD

Your site will be benefited by this.

A picture is worth a thousand words. This old saying holds water in web design, as well.

Apart from being aesthetically pleasing to the human eye, images are also easier to perceive and leave a stronger impression on the viewer than raw text. It’s not surprising at all that visual media are an integral part of creating an enjoyable site. However, one must not forget how abundant content affects the site’s loading speed. Optimize your images to reduce their dimensions and file size and avoid using too many. On average, a single mobile page has 4images.

Intrusive Interstitials – BAD

This will affect your website in a bad manner.

Pop-ups are the most hated enemy of all Internet users, desktop, and mobile. They can be shameless enough on a PC even when they ask for something as innocent as your subscription – now imagine the same on a mobile device. It’s much smaller screen makes it a lot easier to obstruct a site’s content with a single annoying pop-up form. Google knows this, and so they have rolled out an update that will smack the more selfish website owners with a good penalty in rankings. The algorithm still needs some work, but I hope you know better than to underestimate Google.

Small Font – BAD

This will affect your website in a bad manner.

“What is this? A web page for ants?”

If you’ve ever tried opening a desktop site on a handheld device, you probably had trouble reading its contents. That’s to be expected when a page made for your standard PC display is shrunk to a mere 540×960 pixels. For that reason, the logical solution is to use large (recommended value is 16 pt.) font on your pages – at least above the fold. That’s where the page’s headline is placed, and that’s where it must serve its purpose to get the visitors invested in the content below.

Small Touch Elements – BAD

This will affect your website in a bad manner.

Do you use interactive elements on your sites, like buttons or checkboxes? They shouldn’t be so small that the user’s finger has trouble pressing on them. Imagine the frustration from trying to hit a pixel on a screen and missing ten times in a row. What do you think will happen to your conversion rates if visitors can’t fulfill their goal on your site?

Missing isn’t the worst-case scenario, though; it could get much more dramatic. If small elements are placed next to each other, the user might press the wrong one and end up posting his or her credit card information online for all to see! A bit extreme, but for an example, it brings the point across nicely.

Internal Links – BE CAREFUL

Mobile pages tend to have around 75% fewer links on them than desktop pages. This is due to the limitations placed on their size and content in order to improve UX. In a similar manner to other interactive elements, avoid placing the links too close to each other, as it’s too easy for a human digit to slip.

Content Factors

Keywords and Related Phrases in the Body – GOOD

Your site will be benefited by this.

While keywords are still important, no web page is free from the risk of being over-optimized. SEO is like chocolate: too much can and will poison you! This works with keyword presence in your content, too.

And the rule of thumb is simple. The longer the text, the more keywords, and related terms it’s likely to have naturally. But mobile sites normally have shorter texts, so it would be strange for them to have as many keywords and phrases. Avoid over-optimization and keep it natural for a number of words you have.

Keywords in External Links – BAD

This will affect your website in a bad manner.

Internet marketing is a dog-eat-dog kind of world. Even after doing your SEO perfectly, you can still trip over your own two feet and fall face down in the dirt.

If you know how backlinks work and what kind of advantage they provide, it should be easy to see how this could work against you. If you are aiming to rank higher for certain keywords, don’t help other websites rank for them by putting your keywords into the anchor text that links out to them. Google might interpret an outbound link with a valuable keyword in it as indicating a source that is more relevant to the page’s topic than your own site.

Word Count – BE CAREFUL

While desktop sites remain ahead of mobile ones in terms of how many words per page they use, the mobile sites’ word count appears to be growing little by little. Curiously, a higher number of words places you further away from the top position in rankings, but URLs ranked worse than the top 10 have roughly the same text length as in the top 3.

Setting aside the confusing statistics, you should try to make your content rich by the mobile screen’s standards rather than the desktop’s. Between 700 and 1000 words is plenty.

Additional Factors

Social Signals – GOOD

Your site will be benefited by this.

Rich social engagement provides a ranking boost for a site regardless of the platform. Users browse social networks on mobile, too. There’s no reason why you shouldn’t use this to your advantage.

An average user spends about 30 minutes a day on Facebook alone. Over 77% of all content shared via mobile goes through messaging apps like Facebook Messenger and WhatsApp, making them an excellent platform for attracting visitors (through means such as newsletters, invitations or ad targeting). Don’t forget that social media’s primary purpose is communication, and communication equals feedback! You won’t find it in such abundance anywhere else.

Local Search Optimization – GOOD

Your site will be benefited by this.

Local SEO is essential for every business with a brick-and-mortar location. Mobile devices can be taken anywhere with ease and thus are more often used for finding places (including places to shop). Putting these two facts together, mobile SEO will give your business an even stronger presence on the Web.

But you may get discouraged if you try to research the conversions. According to data from Q4 2016, desktop websites got a 26% cart conversion rate, while smartphones brought only 16%! What gives? Well, there’s a really simple explanation: it’s because the shoppers prefer to make purchases on a larger screen. They use a mobile device to find what they want and then switch to a desktop machine to enter payment information.

See how important it is to have a site tailored for each type of platform?

8 Components Blocking Your Conversion Funnel

Posted on by Danish Ansari

The main reason of one behind building any website is to make the most out of it and by most I meant carving out maximum of the business as possible. And that’s where conversion funnel comes into the picture but there are some components those need to be taken care of before building your conversion funnel.

You must be putting tons of efforts to maximize your website conversions, but are they where they should be?

It is really frustrating when you see that visitors are coming on your website but they are turning away due to badly implemented strategies for conversion funnel. In this post, we will talk about the 8 reasons that could be disrupting the process and turning your visitors away.

1. Ugly Design

bad layout example

The most common reason that turns your would-be customers away is the bad layout of your website. If you want to improve conversions, then you need to make the layout confusion free.

If you are having a cluttered design, then you are deliberately prompting your customers to leave.  Even with a minimalist design you can put your visitors at ease and lower down your bounce rate.

Color schemes play an important role in conversion than you may think. So, you must choose the colors of your layout carefully based on the emotions you want your visitors to feel.

2. Lousy Visuals

Online marketing is completely done through visuals and content, so the quality and type of images you are using on your website matters a lot in making conversions.

According to studies, 92.6% people consider the visual factor while making decisions which means that you should be very selective with the images.

lousy images

If you are using crappy imagery on your website and still thinking of the reasons you aren’t getting conversions, then you are just wasting your time.

3. Page Load Time

Nothing can be as bad as a slow loading website, as no one has the time to waste waiting for your site to load.

According to a Research, almost half of the users abandon your site if it doesn’t load within 3 seconds. So, a lack of speed is eating up your conversions.

page load time

Bigger images also slow down the website, so it is recommended to reduce the image file size to prevent the images from increasing the loading time.

4. Irksome Pop-ups

irksome popups

Most of us abandon the sites when we get hit with these annoying pop-ups. When 80% of the people who visit your site either dislike or hate pop-ups, then what’s the reason that you are using it on your website?

If you want your visitor to convert, then you can ditch this altogether and let someone check out your site as a guest for once. And, later show them the pop-up to collect their email address when they visit again.

5. Bad Copy

If your website is having a bad copy, then it could be one of the reasons your visitors are not making the action you want them to take. If you have a sales copy, then many of your visitors will run away instantly.

The copy of your website should be persuasive and clear to warm up the leads before they get ready to convert.

bad copy website example

6. Confusing Navigation

If your website is so confusing that it cannot take visitors where they want to go, then you are forcing them to leave instead of staying.

too many navigations

Your website visitor should be able to easily navigate your site if you want to increase your conversion rate. It should always be simple and intuitive to decrease the bounce rate.

You should not also include too many navigation items, as this puts a paralyzing effect on them and they get confuse and leave.

7. Multiple CTAs per Page

Each landing page should be solely dedicated for one purpose and should have one goal for the visitors. So, your website should have one compelling call-to-action instead of having too many irrelevant ones.

A website with multiple call-to-actions will have half number of conversions when compared to the one with single CTA button. Because when you reduce the number of options, then it becomes easier to make a decision.

multiple call to action

8. Greedy Forms

A greedy form is the one which has too many fields or ask for more information than required. There’s   always a limit to how much information people would like to provide in a form. So, it is essential to use the right number of fields in your website forms.

According to studies, a form with too many fields reduces the conversion rate. So, to decrease the number of fields you can remove the ‘Retype email address’ field in your signup forms.

too many fields for forms

Wrapping Up

You should check your website every now and then for any loose points or hidden problem, there is no harm in doing that. It also ensures that you are not loosing your potential customer and traffic at the same time.

So start saving your websites conversion funnel by avoiding the above mentioned points while strategizing your conversion funnel.

Also don’t forget to read interesting story of Doctor Roy and SEO-Friendly Content To Boost Your Websites Online Presence.

Alongside with conversion funnel, Gamifying Your Website For Better User Interaction can also be a choice for many.

How To Write Articles on LinkedIn Pulse

Posted on by Danish Ansari

LinkedIn Pulse launched as a publishing platform in 2012 by inviting 150 of the most influential thought leaders to write original content. Today, all members can use Pulse to share their unique knowledge and professional insights with the 433+ million members who interact there.

At the same time that it’s exciting, it’s also a bit intimidating, especially for people who doesn’t fall in the category of writers. While you might see the potential to strengthen your brand and build out your profile, you also want to take the right way to do it. The last thing you want is for people to roll their eyes when they see the subject you chose or approach you took.

Well, here’s a step-by-step guide on how to write articles on LinkedIn pulse.

1. Consider The Output Of The Article

First things first, consider why you want to start writing, what’s the big picture behind the scene. It could be possibly because of few reasons including you want to share your professional expertise, expand your network, strengthen your company’s talent brand, interest recruiters who view your profile, or establish yourself as a thought leader?

Once you’ve nailed down the “Why” you can focus on the “Who”. Does your potential audience consist of colleagues or prospective clients? Or are you trying to engage professionals in a specific niche or industry?

To attract followers and be memorable, you’ll want to have a clear message. Pick a coherent thread that runs through the majority of your posts so you’ll become “known” for something (like struggles for new engineers, or tips for freelancing, or best practices for hiring).

2. Stop Thinking Start Writing

In my experience, writing the first draft is by far the hardest part of the process. I have three words of advice: Just start writing. I wish there were a silver bullet. (There isn’t.) Set aside a specific time period—maybe an hour—when you can write without interruption. Schedule it on your calendar and don’t let anything else get in the way.

Here are several questions to help you start brainstorming:

  1. Have a case of writer’s block?
  2. What’s the best career lesson you’ve learned?
  3. What piece of advice would you give to someone hoping to enter your field?
  4. What are the current trends in your industry?
  5. How will your industry look like in the future?
  6. What’s going on in the news? Is there a story or event where you can provide insight?
  7. What experience has most impacted your career?

When you first get started, don’t worry about whether the sentences flow or whether the pieces all fit. No one will ever read your first draft. (It’s OK if it totally sucks—that’s the reason it’s called a rough draft.) What you’re trying to say will get clearer as you go back through a second (and third) time to revise.

Once you think it’s solid, identify someone who’ll give you an honest and constructive evaluation. Ask her what resonated, what didn’t, and what suggestions she’s willing to offer.

Writers are often given cliché advice to write about what they know. While I agree that sharing personal experiences can strengthen a post, I think better advice is to write something that helps people in some way. It doesn’t matter if you’re helping someone become a better marketer, or learn about a new app, or feel less alone because you shared a common experience—the key is asking you asking yourself if this article will make someone else’s day better in any way.

3. First Impression Is The Last Impression

This is an old saying and so true if we consider linkedin pulse. A majority of people who’ll see a glance of your posts will decide whether or not to open it depending on the title and the image of the article.

If you choose something generic and bland, your reader may never get to all of your great insights.

Your headline should be concise, clear, and give people a reason to click. Readers have a short attention span and you need to capture it. Make sure if you are writing for some niche category, the term should be widely searched or at least put an impact on your reader.( “5 Things I Learned from Applying to 30 Jobs in 30 Days” or “Job Application Lessons?” could be some possible titles if you are writing in job hunt niche)

4. Finalize Your Post

With your headline, image, and content complete, you’re ready to finalize your article. Open the LinkedIn homepage and select “Write an article” on your title bar. This will take you to the publishing platform where you can paste in your content.

Double check to make sure the formatting looks right. You can include block quotes, headers, bullet points, videos, and additional images to enhance your article.

If you include links, make sure they direct readers to the appropriate sites. At the bottom of your post, you can include up to three tags to help others find your content. These tags will influence the specific Pulse channels your article will be considered for.

And always do a final check on spelling and grammar. Nothing will sink your otherwise perfect article faster than typos.

5. You Are Good To Go, PUBLISH!

Once you hit publish on your article, here’s what you can expect:

Your original content becomes part of your profile. It is displayed on the Posts section of your profile.

It’s shared with your connections and followers. Your article will be shown in their feed, as a notification, or via email, if they subscribe to daily Pulse emails.

Members not in your network can now follow you from your long-form post to receive updates when you publish next.

Your long-form post is searchable both on and off of LinkedIn.

A small percentage of articles will get featured in Pulse channels. There are dozens of channels based on geography and industry, and a combination of algorithms and editors determine which articles get featured. To reach a larger audience, share your article on other sites and send it directly to colleagues. You spent significant time and effort writing your article, show it off!

Ecommerce Trends For WordPress

Posted on by Danish Ansari

” Data from the National Retail Federation shows that many consumers no longer find it necessary or appealing to shop in physical stores. The trade group’s consumer survey found that 108.5 million people shopped Black Friday deals online while 99 million went to stores. “

E-commerce industry has grown like a raging fire in the jungle and has spread all over the world conquering the majority of the purchasing options that people have these days. In past few years, physical shopping has vanished from the market and e-com has taken its place as for why anybody will bother to go out in hot summers or chilling winters or rawness monsoon for if that matters. Everybody wants to stay in their comfort zone, clicking two clicks here and there and you are done.

Lookin at what stats has to say in the last couple of years, it is not tough to say that e-com industry will continue to grow at the same pace or maybe more since now everyone now prefers online shopping over the physical shopping.

As a developer, you know that if a site has to be popular and wanted to be in the mainstream, it has to adapt new changes as fast as possible. But surveying market, knowing what people are liking most and how to promote your business is not what a developer do for a living.

So, we will break down the ecommerce trends for wordpress in the following blog post, so that anyone and everyone who are trying to make an e-com site will have the knowledge to built a better online store.

Ecommerce Trends To Watch Out For in 2017

According to research conducted by BigCommerce, 80% of people in the U.S. make purchases online at least once a month. While the majority of people shop on large marketplace websites like Amazon, roughly 30 to 40% also make purchases from web stores, independent boutiques, and category-specific e-retailers.

Nobody can deny the fact that nowadays, online shoppers are spending more time researching about best online deals, coupons, brands and much more. Now, this is your duty to help your clients making more business out of their site by optimizing their site accordingly.

Start by looking at the major marketplace websites. When they establish a groundbreaking new way to accomplish something, that’s usually a good tip-off that you’re looking at an e-commerce trend in the making.

And as we know, or many of you have guessed it until now, WordPress gave us the leisure to study what our visitors looking for/searching/need desperately and then adding all into your website. So, let’s take a glimpse of how ecommerce trends for WordPress are going to workout in 2017.

1. Mobile First

Everybody knows the value of a mobile responsive website as it allows you to increase your reach since Google, Bing, Yahoo, and all other major search engines prefer a responsive website to be served in front of their users for any niche query. So, making a mobile responsive website is a must or you can directly go for WordPress mobile responsive themes, which can save you from the hassle.

Mobile-first implies that your strategy primarily revolves around the experience of mobile users. Even if your site’s statistics tell you that more purchases are made via desktop computers or in-store, don’t be fooled. Mobile plays a big role in search and, eventually, conversions. As more online retailers become savvy to the roadblocks keeping mobile visitors from converting, we’ll see that role expand even further.

2. Conversational Commerce

“Conversational commerce” is a phrase that’s recently entered the business lexicon and it’s one that marketers and business owners need to pay closer attention to.

While mobile push notifications are not a new concept, what with everyone from the local froyo shop to your physician sending them, it’s only a matter of time before this catches on for websites. This is especially important for e-commerce companies that benefit from sending key milestone notifications to their customers. Notifications for:

  • An abandoned shopping cart,
  • A completed purchase,
  • A delivery that’s on its way,
  • A special one-day sale,
  • And more.

As of right now, these messages are mainly sent from websites to visitors’ emails. WordPress plugins and third-party CRMs have already done a good job of automating this. But, in 2017, conversational commerce is expected to expand into text messaging as well.

3. Content Marketing

Ecommerce companies are surely in the business of selling merchandise online but the products they are promoting have other competitors in the market.

According to crowdtap, people trust user-generated content 50% more than any other kind of media. So, if your client wants to draw traffic away from the competition, content creation may be one way to get a leg up on them.

If you develop websites for e-retailers looking to expand their business this year, this is an especially important point to be aware of. Sure, you can optimize their product pages for search, but it’s just as important to equip WordPress with tools that will enable them to create content.

Learn content marketing trends for 2017.

4. Social Media Engagement

The use of social media to promote business whether it is e-com or any other type of business can’t be ignored or can’t be taken lightly. While marketers will tell businesses to keep their eyes on social and to build a presence within those channels, it’s the developer’s duty to bolster those efforts using WordPress.

Think of your client’s e-com site like a well-planned city blueprint. All roads are running parallel or perpendicular to each other. When any of the roads is cut or blocked, we need to create a pathway to divert traffic from that road to a running road. WordPress website should work the same as it has proper link buttons, social buttons or like or comment tabs but those should be clear to user.

5. Build Your Trust and Your List Too

Customers are now shifting their gears and take time to generate that trust factors over the company or retailer. According to one study, “55% of consumers trust customer photos more than brand-created photos”. Other studies have noted consumers’ growing reliance on online reviews and customer ratings to tell them whether or not to trust a brand or their product.

Then how can e-commerce companies can take benefit from this? It is not sufficient enough to claim that ” we have the best product in the market “. Now, customers want trust builders that they can see through their own eyes.

6. Consider Convenience

Last few couple of years have seen a lot of change as far as technology is concerned and that change has evolved in the form of smartphones, apps or cloud based technologies that made our lives much easier. While it would be more easier to blame millennials who needs everything in a convenient way, it would be more right to say that they are the first generation to have all the available tools to make it a reality.

Previously, it was sufficient for a user if a site was loading quickly and popping all the results faster but to make it more convenient, nowadays user is looking for more of the options such as faster checkout, easy payment options, quicker shipping and much more. Well that was beyond our imagination few years back but now if you have to win, this is the trick.

In all honesty, all of that stuff you do to optimize a website’s performance is non-negotiable at this point. Visitors already expect that. What they want now is for you to make their shopping experience faster/easier/cheaper for them.

7. Personalize User Experience

As we were discussing in the previous point that technology has advance so much that there’s no secret behind why we are seeing an ad on Facebook or some other social media platform for something that we just saw on Amazon or just viewed on Flipkart. You are not the only one who knows the secret ingredient behind how these stats are being recorded. Your user understands this very well, too, and it’s this understanding that’s led them to expect something in exchange for giving you access to that data.

This is why personalization is an expectation now—and it’s one that e-commerce companies, in particular, have a duty to fulfill.

Finishing off, I would like to add up that e-commerce trends coming to the forefront of our discussions this year. In the past years, the actual focus was to make your site ” responsive ” in design or using ” high-resolution image sliders “. But now it is quite clear for web developers that apart from making a site they will have another task and that is to build the site in a better way.

Thank you for reading the blog post, generally lengthy blog posts are the meaningful ones. 😛

Also if you haven’t read about our Email Marketing Blog Posts,

Measure Your Email Marketing Performance

Email Marketing Tips and Tricks

Grow Your Business With Email Marketing

Read them here.

Also check out our free woo commerce ready wordpress themes to give that extra boost to your business.

Measure Your Email Marketing Performance

Posted on by Danish Ansari

Being a businessman, you know the importance of email marketing. The weight it carries, as far as driving traffic to your site or marketing your business is concerned, is enormous and heavy and that is the reason why it is must to do.

But how to measure your email marketing performance is a big question here, as we know so many tools that can help us in email marketing but the measuring part is still somewhere in the dark. Let’s unravel the hidden secrets of how to measure your email marketing performance.

The Six Metrics To Be Considered

Reading, analyzing and taking insights from any of your email marketing campaigns can be troublesome and sometimes even painful because you are surrounded by a lot of numbers and aren’t sure of what the actually mean and that’s the biggest reason why sometimes small-medium business owners struggle a lot with the measuring part.

Reviewing your email marketing campaign is necessary as it explains opportunities to improve the impact of your email messages, boost more value to your customers and prospects, and finally building an interactive fan base.

Let us talk about the six metrics to be considered to measure your email marketing performance,

1. Sales

Sales are the top most priority for any size company and to see how much revenue your emails are successfully generating, you must track the sales that resulted from each individual email. Once you have current stats, it would be a lot easier for you to target right set of people with the right set of content and products.

How to increase Sales figure?

Review Your Content

Review your emails that are attracting higher-than-average revenue and those that have been total flops. What are you saying in the successful email that’s missing in the one that is not performing well? You may be inconsistently focusing on a need your subscribers have or are failing to generate their interest in the products or services you’re selling. Remember, your emails should focus on bringing value to your audience.

Send Targeted Messages To Those Who Didn’t Make A Purchase

If you are up and running a business from last few years, you must be well aware of the term ” Abandoned Basket “. These are the people who were on the verge of purchasing your product but somehow changed their mind and left the basket unpurchased. You should have a well designed abandoned basket email ready for these set of people and present them the same product in some different manner since sometimes presenting things differently can do the trick.

You can provide them a special coupon or some extra services to encourage them to purchase your product or service.

Split Email Tests

Still not sure why your emails are performing poorly? Consider conducting a simple split test on different variations (such as a different headline, call to action, design layout, etc.) of an email to help you identify your subscribers’ preferences.

2. Click Throughs

Click reports highlight those live links which are being clicked the most by your client base and which has not left it’s impression on the user and underperformed in your email campaign. To measure your email marketing performance, make sure you are keeping an eye on them.

How to increase click through rates?

Knockout Underperforming Content

If you notice a link isn’t attracting a lot of attention, consider changing the way you present the information (such as adding more enticing visuals) or removing it from future emails. Frequently including links that aren’t valuable to your audience may hurt their perception of your brand.

Publish Popular Content

If a link attracts a significantly higher number of clicks than others, continue featuring relevant content and links in upcoming emails. Find a new way to include it again, or share related products or news.

Targeted Emails Is The Key

If you have a specific set of subscribers who shows very strong interest in a unique content type, send them more relevant and niche surveyed data as per their interest block.

3. Number Of Opens

This report tells you how many people opened your email and when they opened it. Your open rates can reveal various insights, such as the strength of your subject lines and the best times to send an email to your subscribers.

How to even higher open rates?

Deliver Your Promise

Be clear about the content and benefits subscribers will get from your emails (e.g. helpful tips, industry news, coupons) and deliver on that promise. If they signed up for one of those reasons, they’ll be more likely to open your emails to get what they want.

Strong Subject Lines

They always say the first impression is the last. As far as emailing somebody is considered, this fact is true because a majority of people decide whether to open the email or not depending upon the subject line of the email. You have around 35 characters to leave a lasting impression – use this space carefully and be clear about what the email contains.

4. Unsubscribers

Discovering someone unsubscribed from your email list can be disheartening. But it’s a great opportunity to explore the reasons why they left and what you can do to bring them back or prevent others from leaving too.

If your emails are leaving you with lot of unsubscribers, make sure to

Ask Why They’re Leaving

Redirect those who want to unsubscribe from your emails to a unique landing page that asks them why they’re leaving. Consider using their feedback to help shape and improve future emails.

Reevaluate Your Email Marketing Practices

Make sure you’re setting your emails up for success and taking care of the basics. This includes using confirmed opt-in (people are less likely to unsubscribe to an email if they take the extra step to confirm their subscription) and setting accurate expectations as to what subscribers will receive in your emails.

Always Try To Build New Subscribers

To lessen the impact an unsubscribed subscriber leaves, be sure to remain proactive in collecting new email sign-ups each month. This will also help you grow your list over time.

5. Drive Traffic

To acquire a sale, you have to direct your consumers on the specific set of pages as per their need. Traffic reports reveal how many subscribers are going to your website.

As yourself some questions,

How Consistent Your Emails Are?

When you initiate sending regular emails to your subscribers, make sure you have content and designs ready in advance to shoot, as inconsistent emails can cause subscribers to forget about why they have signed up to your list or which brand are you.

Call To Action Should Be On Its Place

Call to Action buttons plays a major role in diverting your traffic to the correct place. A hidden call to action will be of no use since no one really knows where it is and where will it redirect. Whether your user is being redirected to your homepage or some blog post, make sure there is always a logical next step your audience can take.

Link Back To Your Site

Make sure to sprinkle relevant links that link back to your site in the email as this helps to drive traffic to your website and other branded properties you own. Make sure the links you are inserting are not broken or being directed to a 404 page. These little things will help you to measure your email marketing performance with ease.

What Value Your Content Holds?

If your emails don’t pass the “What’s in it for me?” test, it’s time to re-think your email content strategy. Address the needs of your customers and prospects by delivering information that interests them.

6. Deliverability

If the stats for one email are unusually low compared to others (or if your bounce rate is abnormally high), your emails may not be reaching your subscribers’ inboxes. While many factors can influence email deliverability, it’s commonly caused by a high number of spam complaints. The more subscribers mark your messages as spam, the greater the likelihood that an internet service provider (e.g. Gmail, Yahoo, AOL, Outlook), may place future messages in junk folders.

Spam rates should be below 0.1 percent. To maintain a high deliverability, it’s important that you adhere to the tips mentioned throughout this guide, such as:

Sending valuable content.
Emailing frequently.
Sending segmented messages.

 

So, these are the six metrics to be considered to measure your email marketing performance, hope you liked the blog post. I know it’s a bit lengthy to read but it’s worth it.

Comment below if you have any question about the blog post.

And yes make sure you have read the first two parts of this blog post Grow Your Business With Email Marketing and Email Marketing Tips and Tricks.

And yes if you are looking some SEO Tips and SEO Tips for WordPress Owners, read them out here.

Keep reading, Keep sharing!

Email Marketing Tips and Tricks

Posted on by Danish Ansari

Email Marketing is a must nowadays and it’s the cheapest and most effective way of marketing channel as it delivers a whopping 4300% ROI, maximum when compared to all other mediums of marketing.

So, to fulfill the winning dreams, it is must to learn some email marketing tips and tricks.

In this blog post, we are going to talk about various factors of email marketing like types of emails, how to create a power-packed email, how the mail should be designed keeping your subscribers in mind, and what is the suitable time to send your emails.

Let’s start with our little email marketing tips and tricks session.

1. Types Of Emails?

There are basic four types of email types we can create:

Confirmation Email

The main purpose this type of email serves is to confirm that new subscribers now wants to receive your mail. It works as an autoresponder to those who sign up for your newsletters or email subscription.

Welcome Email

As the name suggests, this email is to welcome your new subscriber to your list and thank them for joining. If you promised some offer during sign up, this is the time when you should deliver it.

Broadcast

Again, as the name suggests, broadcast mailer works as a one-time message mail, so you can design it in advance. You may use a broadcast to inform subscribers about an upcoming sale or event or to send monthly newsletters or blog updates.

Follow Up Email

Also known as autoresponders, follow-ups are messages created in advance and automatically sent in a sequence to those who sign up to your emails. A follow-up series is often used to introduce new
subscribers to a company and products. It’s a step by step process. In the first email, you can welcome new subscribers, following with the welcome message, teach them more about your company and products, and how they may benefit from them.

Or, you can shoot a series of emails to further educate your subscribers about a niche topic (such as how to use a product or service).

A dentist, for example, might create a follow-up series with healthy gum tips (e.g. When to go for a checkup, or how to brush properly etc) that can help any new customer. In this way, your emails allow you to drive people to your website or business.

2. How To Write Emails?

Before you even begin thinking about writing your emails, consider the value you hope to give to your subscribers. With any branded content your audience will read or watch, they will always ask “What’s in it for me?”

In your emails, the answer should be clear within the subject line and first half of your email. This is crucial in creating effective emails strategy that people not only want to sign up for but also open again and again. And the more loyal they become to your emails and brand, the better it is for business.

Not sure what to write about? Here are some general topics any business can cover:
• Industry News
• Product Information / Upcoming Sales
• Alternate ways people can use your product or service
• Customer Spotlight / Customer Testimonial
• User Generated Content(Social media posts)
• Company History
• Case Studies
• Special Events
• Newsletters
• Featured Blog Content

While you can use any of the topics above to start our email campaign, don’t hesitate to ask your subscribers what type of content they’d like to receive from you. Simply send along a survey, or ask for them to respond to your email with ideas and feedback. If you want to create content that your subscribers love and benefit from, it might be easier to learn right from the source. To take your email message to the next level, consider adding a personalized touch. Addressing each subscriber by their first name instead of “Sir or Madame” creates a more intimate brand experience.

3. How To Design Emails?

Great content is an essential pillar to creating an effective email, but it goes hand in hand with the presentation. Not only are visuals processed 60,000 times faster than text, they also have the ability to influence a person’s emotions, which then impacts their behavior.

If you’re not a pro designer, the task may seem a bit tough. But by simply following the basics or downloading a pre-designed email template, sending beautiful emails can be very easy task.

Some designing options that we should consider while designing our email,

  • Using a color scheme that’s consistent with your branding, yet easy on the eyes of readers.
  • Avoiding a layout with more than one column –multiple columns can make your email appear cluttered and difficult to read on smaller mobile devices.
  • Breaking up chunks of text with visual images. Readers prefer short blurbs of information, which can be easily presented by including graphics and lines when necessary.
  • Featuring the most important content at the top of your email, with less salient information at the bottom. Or, include a brief overview of your email contents in the header of your email. Consumers want the ability to quickly scan and pick out information that’s interesting to them – providing a visual hierarchy of content will make this possible.

4. When To Shoot Emails – Best Day and Time?

While there are many variables that affect whether or not a person opens your email, one element you can control is when you send it. To determine the best day and time to send your emails, research the average send times in your specific industry.

If you want to see if your unique subscribers have different preferences, try sending an email on different days and at various times. Then, review your open rates to determine which gets the most opens.

Another thing to consider is consistency. By sticking with a regular send schedule (such as every Monday or the last Thursday of each month), your subscribers will have a better idea of when they can expect to receive content from you. This not only makes it easier for you to stay organized from an email creation standpoint, it also makes you appear more trustworthy to customers and prospects.

Target You Emails

In addition to sending generic emails to your entire subscriber list, you might want to consider sending emails with tailored content to a specific group within your audience.For example, an online clothing retailer with customers from around the world might send promotional emails to a segment of subscribers based on where they live. This can allow a business owner to send emails specific to local seasons and national holidays. By providing content that’s even more relevant to your subscribers, the greater the chance they’ll make a purchase.

For example, an online clothing retailer with customers from around the world might send promotional emails to a segment of subscribers based on where they live. This can allow a business owner to send emails specific to local seasons and national holidays. By providing content that’s even more relevant to your subscribers, the greater the chance they’ll make a purchase.

Hope you’ll gain some positive insights from this blog post. Keep reading for an upcoming following blog to this one.
I would more than happy to answer any of your niche queries, comment if you have any.

Also if you haven’t yet read the first part of this blog, Grow Your Business With Email Marketing, read it.

And also Top Offline Marketing Strategies and How To Setup Google AMP on your website.

Happy Reading!

Top Offline Marketing Strategies

Posted on by Danish Ansari

Everyone’s amazed by the growth of marketing over the internet. The internet has influenced so many people, companies or SME’s to buy or sell products irrespective of what location you are sitting or which location you are purchasing from.

Stunned by the rapid growth over selling or marketing your products online, individuals and companies used different techs and mediums to promote online, but offline marketing was the one and only way of marketing 10 years back and trust me it still carries the potential to convert your local audience at least.

Influenced by online marketing, offline marketing was sidestepped by many but they also ignored the small amount of potential clients or customers that they could be acquired through offline marketing.

For SME’s offline marketing is still the first step and trust me with this that most of the successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.

Let’s learn about some top offline marketing strategies that you can follow to give that extra boost to your overall marketing.

Business Card Distribution

This is perhaps the easiest and cheapest option, which is why it tops the list. You can pass business cards out to neighbors and businesses, pin them to public bulletin boards, slip them into relevant books or magazines at the doctor’s office, and do just about anything else you want with them. For such a tiny object, business cards hold huge potential.

Gift Certificates or Products in Contest Prizes

Is the town high school holding a silent auction? Is there a charity event that offers prizes? Donate. This is a simple way to establish a personal connection with the public while participating in a good cause. At the very least, winners will put your product or service to use, and you might even gain referrals and visibility out of them.

Speaking at Events

Find an event related to your industry and prepare an educational and meaningful speech. This leaves a lasting impression with peers who share a position in your industry and creates a visual representation of your business. If you don’t feel you have enough industry authority to deliver a speech to peers, it’s still helpful to attend the events. Introduce yourself and network with others. The relationships you build could help move the marketing deal elsewhere.

Keep engaged with Local Print Publications

Despite the consistent rise in online media, print is still effective. Pitch a press release to a magazine or newspaper that targets your audience. Press releases are a simple way to showcase an important event or milestone for your business, and the right publication could land you valuable attention. Stay active and form as many relationships with the press as possible—they’ll come in handy.

Use Snail Mails

Even in the age of email, snail mail is still an acceptable marketing method. You’d be surprised how many people prefer physical offers. It’s more costly and you miss out on the data you get from email campaigns, but you’ll stand out amongst your email-only competitors. Send coupons or new product updates, product samples, newsletters, or anything you think might promote your business the best. This is definitely a more personalized approach to marketing. This surely is one of the top offline marketing strategies.

Start Cold Calling

Put together a list of potential customers and call them up. Well, first establish a cold-calling strategy, then call them up. Tailor the conversation to each customer and be mindful of their time and needs. Though it’s typically more of a sales move, cold-calling can help you build collaborative relationships with other businesses and potentially gain some new customers along the way.

Participate in Trade Shows

Trade shows put you under the same roof as the competition. You can study their pitch, check out their marketing materials, and generally gain real insight into their strategy. Of course, trade shows are also awesome opportunities to showcase your product and market your company.  Network with other professionals and look for opportunities to grow by working together.

Redesign Your Product Packaging or Presentation

Strengthen your brand by reevaluating your presentation. How do you compare to the competition? Looks matter—your branding and store design speak volumes. Maybe it’s time to refresh outdated looks that aren’t sending the right message to potential customers. Take time to revisit and iterate; the slightest change could make a big difference.

Share Your Success, Celebrate It!

Host a party, business gathering, or some form of celebratory event to share your success. Maybe you reached you landed a big partnership or launched a new service. Reach out to the local press to spread the word. Take the opportunity to acknowledge your team and encourage future successes. Your celebrations are bound to catch the attention of your target audience and secure you some future business.

Sponsor local charity events

If finances allow, this is a phenomenal way to spread your name far and wide. Instead of just tabling at an event, take the lead and sponsor one. Plan a 5K or team up with a non-profit to host a fundraiser. When you’re the host, you can handle the merchandise. Give out branded goods, coupons, pamphlets and discount cards. This builds a positive brand image that people respect.

Conclusion

These tips do require a lot of effort both physically and financially, but if you can mix them well with your ongoing marketing strategies, who knows maybe you’ll end up writing off a story about your own marketing tactics. So welcome new technology and strategies, but don’t forget their offline roots! You can have a bit of fun along the way.

Hope you have enjoyed this blog post and learned a bit about top offline marketing strategies but if you are looking for some content marketing knowledge, read this or if you are more tech savvy and want to learn about SEO tips and tactics in 2017, visit here.