Technical Content Writing Archives

SEO-Friendly Content To Boost Your Websites Online Presence

Posted on March 25, 2017 by Danish Ansari

Being said and heard many times that content is the king of SEO, we can’t deny the fact that this statement holds. But you can’t just put any content you found online and giving that content little tweaks and that’s where SEO friendly content comes into picture. SEO-friendly content is mandatory if you want to boost your content online which will eventually bring traffic to your website and that’s the whole game.

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content.

Here’s a small how to create content that both your audience and search engines will enjoy.

Original Content Is The Demand

The key to success is originality of the content, the lesser it is plagiarized the more benefit it will give to you.

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic.

Copyscape is a plagiarism checker that can help you test your site’s content for its originality. Duplicate content, by and large, is not appreciated by search engines and it won’t help you rank higher in SERPs.

If you find it difficult to come up with new content ideas, here are 10 quick ways to find inspiration for your next topic.

Title Optimization Should Be Checked

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate.

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP.

Also, make sure that your URL is relevant to the title, rather than a sequence of numbers that only makes it more complicated.

Structure Your Content

It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.

Headings also help search engines get a quick overview of your content, which is why it can be beneficial to feature your focus keyword at least once.

Whether you follow the structure of H1 to H6, or simply add H2 and H3 headings at relevant points throughout the text, consistent structure in your pieces of content is appreciated.

Stuff Keywords

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want.

Readability Is The Aim

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure.

Online readability tests allow you to learn the “reading age” someone needs to understand your content, and they depend on:

sentence length
number of syllables per words
frequency of passive voice

Despite the different readability formulas, you can still gain valuable insights on your writing that become even more useful if you want to target a wide audience.

Is your content suitable for the audience you want to target?

Include Links (External And Internal)

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics.

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility.

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content.

Optimize All Your Images

The optimization of your images provides an additional opportunity to show up in search results, this time in image search.

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimize your images. All you have to do is keep in mind a few simple tips:

Always keep the file name relevant
Be careful with the file sizes, as they affect the page speed
Don’t forget to add alt text, or else a title for your image
Think like a user when naming your images
Focus on quality images and avoid generic ones

User Is Primary

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience.

What does your audience expect from you?

How can you enhance the user experience?

Does your site sabotage your content?

All the questions above can be answered by paying closer attention to your site, your content, and your target audience. Google rewards pages that focus on user experience, so never underestimate the power of the user.

Some Tips To Finish Up

If you want to create SEO-friendly content, here’s what you need to remember:

Focus on user intent
Be authentic
Come up with the best headlines for your content
Pay attention to the content’s structure
Use keywords wisely
Edit, proofread and aim for readability
Use both internal and external links to add further value
Optimize all your images to gain new opportunities for search ranking.

SEO-Friendly Content is the need of the hour and it should be implemented well to make sure that you are up to the mark of whatever you are doing and you are not lacking behind in any aspect.

Hope you have enjoyed this blog post and our other blogs as well.
In case if you have missed reading, go through Top 10 Most Illustrated Web Designs or Top 10 Ways To Get More Views On YouTube Videos.

Most Common Web Design Mistakes – Coffin For A Website is a monstrous dream for any web designer.

So how to find topics for your blog?

1. Google Alerts

It’s sometimes difficult to keep up to date with the niche you blog about. Imagine topics such as WordPress, web design and digital marketing; they are tough to keep up with and have many new articles and news pieces per day. Keeping up to date with everything being written would probably take up most of your day. This is where Google Alerts can help to find topics for your blog.

You can set up alerts for articles containing keywords that you specify. You’ll then receive emails from Google containing links to new articles they find that are relevant for the keywords you are monitoring. You can set alerts up with several options. I am content with just getting the best results once per day, but you can set up alerts to email you everything as it happens. If the topic you blog about is very popular, you may find getting alerts for everything a little too much.

2. Quora

Question and answer sites like Quora can somtimes proves to be a great source to gather idea for your blog post. You can sign up and follow specific topics. You can then set up email updates about the most relevant questions and answers for your interests.

Often the questions being asked are great topics for blog posts as you can see what information people want to know more about right now. Obviously, you shouldn’t just copy the answer provided. You should answer the question in your own way and make sure that you add value to the answer.

3. Reddit

If you want to find out the most popular news for the topics you blog about, Reddit should be one of your go-to resources. Everything here is shared by its members and up-voted if it is popular. It is a great way to filter through the less interesting news, plus the comments can be very insightful. Reddit users can comment on each post and often have quite lengthy discussions. This can help you home in on specifically what your potential readers find most interesting about the news piece.

Reddit isn’t just for news, people also use the site to post questions. Similar to Q&A specific sites, these questions and answers can be a great source of blog post ideas since you will know what your target readers want to find out more about.

4. Google Trends

Google Trends is a great tool for viewing search interest for keywords and topics over time. If you haven’t used it before and don’t know what it is, Trends provides search demand data direct from Google. You can view this data by keyword, location, topic and country. You can then decide if interest in the topic you want to write about is increasing, decreasing or has remained stable over time.

Not only can you check the trends of keywords you are already aware of, but Trends will provide both the top and rising related topics and queries. You can use these topics and queries as inspiration for blog post ideas that are gaining popularity.

5. Comments On Blogs

The comments sections of posts are a great source for blog post ideas. Often, questions are asked in the comment section when a post didn’t go into enough detail or perhaps, didn’t touch upon a related topic. These readers want to know more and it is this information you can create a post around.

The comments you research can either be on your own posts, with you expanding upon something you have already written, or you could get your ideas from the comments sections of other people’s posts. Obviously, if you are looking for trending topics, then you will want to be monitoring the most recent posts. To keep up to date with all the latest articles, consider signing up for your favourite sites’ email newsletters, so you don’t have to manually check for new posts.

6. Various Forums

People often go to forums for advice and many of the questions asked on them are likely to make interesting blog posts. When selecting topics to write about, try and find those that have had quite a lot of engagement as well as being recent. If there are multiple threads about the same issue, it’s likely to be a hot topic and something worth posting about.

7. Hashtags

Some of the tools used here aren’t always going to be able to alert you to the hot topics; the things that everyone is talking about right now. For example, the traditional keyword research tools like Adwords Keyword Planner won’t provide you with the data you need to identify something is trending right now, but rather they will alert you to trends over long time periods. If you’re keen to write pieces about today’s hot topics, then monitoring hashtags will be a useful strategy.

If you want to keep it simple, you could go to Twitter, Facebook, Instagram or any hashtag using social network of your choice, and just do a search for a relevant hashtag to the topic you want to write about. Browse what people are sharing and see if there is anything that stands out as a topic you want to write about.

You can view the trending hashtags on Twitter, but unfortunately, you can only customise this by location, rather than by topic. If you want to make this process a little more efficient, you’ll need to use some tools.

Ritetag can be used for free (there is a premium version) to monitor trending hashtags. You can enter topics and they’ll send you an email to alert if any related hashtags are beginning to trend. You can also use their tool to find out information about specific hashtags, such how many tweets there are per hour, what times of day people tweet the most and which countries are tweeting.

Similar to Ritetag, you can also use Hashtagify to monitor hashtags and set up alerts. It’s simply a process of searching for the hashtags that you want clicking on the ‘Activate Email Alerts’ button.

8. Keyword Research Tools

When looking for trending blog post ideas, keyword research tools can be a great source of inspiration. You can find out what your potential readers are searching for and tailor your content around that.

The Adwords Keyword Planner is still my go-to keyword research tool. It’s free, but you will need to sign up for an Adwords account if you want to use it. Google made some changes to the tool recently; if you aren’t spending enough with Adwords, you won’t get a specific value for search volume. Instead, you will get a search volume range. Whilst this is more ambiguous than a specific value, even the range data is useful for getting an idea of approximate search demand and for comparing terms.

The Keyword Planner also provides trends data. You’ll be able to see how search demand has changed for either a keyword or group of keywords over the past 12 months. You can use this to help you identify if a keyword or topic is gaining popularity.

In addition to the Adwords Keyword Planner, there are many other keyword research tools you can use. Here are just a few:

9. Analytics

Analytics won’t provide as many keywords as it did years ago, due to Google withholding keyword data from organic search traffic. However, you may still find some interesting keywords in your analytics tool from other organic search sources, such as Bing. You can use Google Analytics for free if you aren’t already using another analytics tool.

Monitor your analytics to identify the keywords being used to find your site. You may start to notice similar queries popping up time and time again, particularly if those topics are beginning to trend. If you don’t have content that is directly relevant to these search terms, then now might be the time to create that.

10. Google Search Console

The keywords people are using to find your website can be a useful source of ideas for content. Google Search Console’s Search Analytics allows you to view the keywords that your website has appeared in search results for and how many clicks those keywords have resulted in. Of course, the more clicks and impressions there are, the higher the demand is for that keyword.

You can click on individual queries and view clicks and impressions for those over time. Of course, how well you rank for them will affect these metrics, but you may still be able to spot trending terms. Regardless, if keywords have a high number of impressions, then you know that it is something people want more information on. You may find quite specific queries that can be great to base a blog post around, or they would work well as part of a larger post.

Wrapping Up

Each of these tools and techniques are capable enough to help you when you are stuck with a topic. Although using them together will allow you to dig up the precise information about any topic and how relevant it is to your niche and how trendy it is among the people.

You can research about certain topics that revolves around your business category or your customer niche through various tools listed in this blog post and then can come to a conclusion about what to write about in more detailed manner. So, this blog post answers your question of how to find topics for your blog?

Apart from this do check out our latest plugin Appointment Scheduler Pro which is designed specifically for the people who struggle with their customer appointments on pen and paper and Pinterest Feed Pro keeping those people in mind who has something of value to display from their pinterest lobby on to their website.

How to create more meaningful & engaging content

Posted on October 26, 2016March 4, 2025 by kumar

– How to create more meaningful & engaging content –

Content helps brands to bring exposure, which leads to new leads and customers. Ask any digital marketing expert what is the best method of online marketing, and they’ll swiftly tell you that content marketing is the one to look out for.

Such advice has certainly been in the circulation of digital marketing for many years already, though it seems that it has taken a lengthy amount of time for many to understand the true implications of content marketing, and the kind of value it can hold for business growth, and brand message strengthening.

If we look at content being used in advertising, it’s clear that there’s a huge shift happening in the way that advertisements are going to be presented in the near future — it is estimated that the global use of ad blockers for mobile devices is going to reach more than 430 million active users this year alone, a number that is going to account for billions of dollars in losses.

Advertisers are already dreading the low conversion rates for mobile devices as marketers try to innovate new ways of promoting their products, but one thing is clear — content is going to gain more traction as a method of promoting and advertising products using content directly.

Whether that will be done through direct promotion, or through an intelligent approach to crafting engaging content, that will be left up to the marketers themselves.

How to add meaning to your content –
Moz did a case study on how adding more meaning to your content can increase traffic by up to 57% — the process of adding more meaning includes updating older content with fresh perspectives, being more mindful of keyword usage, and enhancing the design experience for easier content consumption and digestion. Continue reading to learn more about the ways you can add more meaning to your content.

Intentional content — whenever we do something with an intention, we can expect a certain result in return. So the same applies for creating content, if your intention is to help educate others in a particular field, then ensure that you’re sticking to this intention throughout. In content, it helps to stick to what is essential and avoid fluffy information that would otherwise confuse the consumer.

Write for one person only — writing for everyone is easy because ideas can be generalized, yet when we’re trying to help a single person only we can be more thorough in our approach of explaining particular aspects of our ideas, and really focus on giving rather than receiving back. Perhaps it is a customer that asked a specific question, or you could just set the intention to write your content as if you’re writing it for a specific person alone. Try it, it works!

Make customers a part of it — if part of your strategy involves promoting your product and talking about its capabilities, it might be helpful to integrate existing reviews and testimonials from customers who’ve had previous experience with your product already. This way new customers, and readers, can better understand how your product is being used, and whether it applies to their problems at that time.

Little steps make a big difference, so don’t be afraid to try different techniques and feel out the situation for yourself. Maybe ask yourself, members of your team, how you define the meaning and what it means to you.

Creating engaging content effortlessly –
Engaging is a broad term, and could mean something as simple as having the reader leave a comment after reading a particular piece of content, or it could mean that the reader goes from being a reader to a fully subscribed paying customer.

The essence of an engaging piece of content is that it feels authentic and captivating, to the point where readers want to finish reading it. To give you ideas and examples of how engagement can be added to your own content, follow the ensuing steps.

Be visual — a good substitute for the lack of attention that the average reader has nowadays is visual content. This includes raw video material that describes your topic of choice, and also static digital graphics that might compliment your underlying message. Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.

Be generous — apart from blog posts, other forms of digital content include eBooks, case studies, white papers, slideshows, etc, — all of those formats are great for collecting readers details (name, email) and getting them onboard with the message that you’re sharing. These freebies can be weaved into the content to become a part of it, rather than seem like an external resource.

Be resourceful — having experience in your own field of work is great, readers can naturally recognize authentic passion and appreciate your original expression of knowledge, though being able to understand the latest research and case studies in your particular topic / niche is another great way to reassure your readers that you’re serious about the work that you do, and inherently such content displays signs of quality and value.

Try to avoid getting caught up in marketing schemes and tricks that promise better results, not to mention being overly concerned with how search engines perceive your content, the number one priority for content should be its authenticity and level of usefulness for that specific topic or category. Meaning and engagement are achieved through expertise which is easily conveyed to others.

Blog Contributed by Alex Ivanovs

Alex Ivanovs is a technology writer who helps to maintain Colorlib — a growing community of WordPress enthusiasts.

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Category: Technical Content Writing