Top Offline Marketing Strategies

Everyone’s amazed by the growth of marketing over the internet. The internet has influenced so many people, companies or SME’s to buy or sell products irrespective of what location you are sitting or which location you are purchasing from.

Stunned by the rapid growth over selling or marketing your products online, individuals and companies used different techs and mediums to promote online, but offline marketing was the one and only way of marketing 10 years back and trust me it still carries the potential to convert your local audience at least.

Influenced by online marketing, offline marketing was sidestepped by many but they also ignored the small amount of potential clients or customers that they could be acquired through offline marketing.

For SME’s offline marketing is still the first step and trust me with this that most of the successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.

Let’s learn about some top offline marketing strategies that you can follow to give that extra boost to your overall marketing.

Business Card Distribution

This is perhaps the easiest and cheapest option, which is why it tops the list. You can pass business cards out to neighbors and businesses, pin them to public bulletin boards, slip them into relevant books or magazines at the doctor’s office, and do just about anything else you want with them. For such a tiny object, business cards hold huge potential.

Gift Certificates or Products in Contest Prizes

Is the town high school holding a silent auction? Is there a charity event that offers prizes? Donate. This is a simple way to establish a personal connection with the public while participating in a good cause. At the very least, winners will put your product or service to use, and you might even gain referrals and visibility out of them.

Speaking at Events

Find an event related to your industry and prepare an educational and meaningful speech. This leaves a lasting impression with peers who share a position in your industry and creates a visual representation of your business. If you don’t feel you have enough industry authority to deliver a speech to peers, it’s still helpful to attend the events. Introduce yourself and network with others. The relationships you build could help move the marketing deal elsewhere.

Keep engaged with Local Print Publications

Despite the consistent rise in online media, print is still effective. Pitch a press release to a magazine or newspaper that targets your audience. Press releases are a simple way to showcase an important event or milestone for your business, and the right publication could land you valuable attention. Stay active and form as many relationships with the press as possible—they’ll come in handy.

Use Snail Mails

Even in the age of email, snail mail is still an acceptable marketing method. You’d be surprised how many people prefer physical offers. It’s more costly and you miss out on the data you get from email campaigns, but you’ll stand out amongst your email-only competitors. Send coupons or new product updates, product samples, newsletters, or anything you think might promote your business the best. This is definitely a more personalized approach to marketing. This surely is one of the top offline marketing strategies.

Start Cold Calling

Put together a list of potential customers and call them up. Well, first establish a cold-calling strategy, then call them up. Tailor the conversation to each customer and be mindful of their time and needs. Though it’s typically more of a sales move, cold-calling can help you build collaborative relationships with other businesses and potentially gain some new customers along the way.

Participate in Trade Shows

Trade shows put you under the same roof as the competition. You can study their pitch, check out their marketing materials, and generally gain real insight into their strategy. Of course, trade shows are also awesome opportunities to showcase your product and market your company.  Network with other professionals and look for opportunities to grow by working together.

Redesign Your Product Packaging or Presentation

Strengthen your brand by reevaluating your presentation. How do you compare to the competition? Looks matter—your branding and store design speak volumes. Maybe it’s time to refresh outdated looks that aren’t sending the right message to potential customers. Take time to revisit and iterate; the slightest change could make a big difference.

Share Your Success, Celebrate It!

Host a party, business gathering, or some form of celebratory event to share your success. Maybe you reached you landed a big partnership or launched a new service. Reach out to the local press to spread the word. Take the opportunity to acknowledge your team and encourage future successes. Your celebrations are bound to catch the attention of your target audience and secure you some future business.

Sponsor local charity events

If finances allow, this is a phenomenal way to spread your name far and wide. Instead of just tabling at an event, take the lead and sponsor one. Plan a 5K or team up with a non-profit to host a fundraiser. When you’re the host, you can handle the merchandise. Give out branded goods, coupons, pamphlets and discount cards. This builds a positive brand image that people respect.

Conclusion

These tips do require a lot of effort both physically and financially, but if you can mix them well with your ongoing marketing strategies, who knows maybe you’ll end up writing off a story about your own marketing tactics. So welcome new technology and strategies, but don’t forget their offline roots! You can have a bit of fun along the way.

Hope you have enjoyed this blog post and learned a bit about top offline marketing strategies but if you are looking for some content marketing knowledge, read this or if you are more tech savvy and want to learn about SEO tips and tactics in 2017, visit here.

 

How To Setup Google AMP On Your Website

Are you looking to setup Google AMP on your WordPress website? Accelerated Mobile Pages or AMP is a process to make your website load faster on mobile devices. Loading speed is an important factor in SEO and can divert heavy traffic to your website if done properly.

Now, let’s first learn what Google AMP is and how can it help our website ranking up and then how to setup Google AMP on your website.

 

What is Google AMP?

Google AMP stands for Accelerated Mobile Pages. It is an open source initiative backed by giants like Google and Twitter. The main aim of AMP’s to make web pages load faster on mobile devices to make the user experience better.

For many mobile users, reading on the web is a tedious job as for most of the web pages, loading time is too high. Most content rich pages take several seconds to load despite all efforts taken by site owners to speed up their website.

google-amp

Accelerated Mobile Pages or AMP very limited HTML and Javascript. This allows the web page to be saved on Google AMP cache. Google can then serve this cached version to users instantly when they click on your link in the search results which helps your site to load faster and thus rank higher in search engines.

Accelerated Mobile Pages are platform-agnostic and can be used by any app, browser, or web viewer. Currently, it is used by Google, Twitter, LinkedIn, Reddit, and others.

 

Advantages and Disadvantages of Google AMP (Accelerated Mobile Pages)

According to yo SEO experts, AMP’s help you rank higher since you are improving one of the most priority factors of SEO, that is your site loading speed. It also helps to stabilize your user experience for the people who are accessing your website through slow internet connections.

AMP uses the limited set of HTML, JavaScript, and CSS, which means you cannot add certain plugins and features to our AMP version. This limits your ability to add subscriber forms, facebook like boxes, and other dynamic scripts.

While Google AMP supports Google Analytics, it does not support many other analytics platforms. Same goes for advertising options which are limited to select few advertising platforms.

Despite all the limitations caused, Google is still approaching AMP pages by giving them a boost in mobile search.

If significant chunk of your traffic comes from mobile searches, then you may benefit from adding AMP support to improve and maintain your SEO.

 

How To Setup Google AMP On Your Website

Now you are all set to make your web pages AMP compatible. Firstly, you have to install a plugin AMP by Automattic Inc. and activate it.

After activation, you can move to Appearance » AMP page to see how your site looks on mobile devices using AMP.

amp-plugin-settings

You can now customize the header background and text color on this page. The header background color you choose will remain same for the links.

The plugin will also use your site’s icon or logo if your theme supports it.

Just save all the changes you have made to see the effect taking place.

You can now visit any single post on your website and add /amp/ at the end of the URL. Like this:

https://example.com/2017/01/new-blog-post/amp/

This will show you an AMP version of the url.

plugin-amp-mobile-preview

Now, when you’ll check the source code of your original page, you can see this syntax in your HTML:

<link rel="amphtml" href="http://example.com/2016/10/my-blog-post/amp/" />

This line tells search engines and other AMP consuming apps/services where to visit for the AMP version of the page.

 

Troubleshooting:

Fewer times, we have seen a 404 on AMP version of the web page, so if face the same problem, here’s what you have to do:

You need to visit Settings » Permalinks page in your WP admin panel and look out for “Save Changes” button and click on it. Be cautious and don’t click anywhere else apart from save changes button as this will refresh all your permalinks structure so that your web page become accessible again.

 

More Customization for Your Accelerated Mobile Pages

TheWordPresspress plugin that we used has very less customization options, so if you are one among them who loves to play with customization of website, you have to take help of some more plugins which will provide you the freedom to try and test your AMP web pages.

If you are already using Yoast SEO, then you need to install and activate the Glue for Yoast SEO & AMP.

It is an add-on plugin for Yoast SEO and AMP plugins. Upon activation, you need to visit SEO » AMP page to configure plugin settings.

amp-glue-yoast-seo-plugin

This plugin permits you to enable or disable AMP support for all other post types or pages.

On the design tab, you can customize with all available designs and colors. You can also upload a logo and a default header image which will be used when a post does not have its own featured image.

yoast-amp-design-tab

Onto the Analytics tab, you can add your Google Analytics code to enable your AMP page tracking.

Always press save once you are done with your changes.

You can find so many other plugins which can help you add related posts, footer widgets, and even social media icons to your AMP pages, it’s just you have to dedicate some time to find those plugins.

However, you need to make sure to validate your AMP pages after you install any add-on plugins.

We hope this article, helped you learn how to set up google amp on your website.

You can also check tips to improve your SEO in 2017 or how to increase conversion on your website.

Like us on Facebook, Follow us on Twitter and Instagram and Google+.

Follow our channel on YouTube to find out exciting video’s which help you with your WordPress mission.

How Internet Will Impact Your Life in 2017

In this year, the Internet will connect to about 1.5 billion new “things,” and over 20 billion devices will be online by the end of 2020. Theoretically, every one of them will be connected to each other.

The initial model of the internet wasn’t created to handle this population explosion of information generating devices. Now, the internet is threatened by its own expansion and growth.

So is the Internet headed for destruction? No, but it will change. Here’s how:

Things themselves won’t crush the Internet

The previous phase of Internet was not designed to handle the data that is being generated by 20 billion devices, but soon it will have to. Although, we are not going to face the collapse of the internet because of this.

Unlike general-purpose computers and smartphones, Most of the IoT devices or sensors aren’t sending or receiving too many data. IoT devices are used in special purpose and normally send and receive only small bits of data to a single destination.  The Internet can handle the data of billions of the new sensors as long as the sensors don’t become too much chatty.

And while the original specifications for the Internet only allowed for about 4.3 billion devices, and we’ve already re-architected it to manage a lot extra: about 340 trillion trillion individual things. That should hold the force for a while.

But while the fabric of the network itself may be robust, hackers can exploit its flexibility.

 

Increased Security Threats

IoT-based attacks, like the botnet that brought down Twitter and Netflix last year, are going to get more pretentious and more damaging. Attacks on infrastructure (power grids, traffic systems) or on IoT consumer devices themselves (appliances, for example) are already being attempted. Eventually, one will succeed at scale.

Fortunately, the Internet can, and will, be made safer. Security can be built into the network itself.

But unfortunately, there’s always a key to the lock, that means every time you are going to build a stronger and unhackable strategy, there is going to be a key that can reverse the process and hacker’s know a way or two to do these things. Although it will be to early to say that how early or late they’ll be able to do it, that purely depends on the type of security technology being used.

One way is to restrict the type of traffic that network equipment will accept from an IoT device. While personal computers and smartphones get mostly unrestricted access to the Internet and the Web, there’s no reason a webcam or a temperature sensor should have the same rights. For example, a thermostat shouldn’t be allowed to send millions of Web page requests a second.

Networking companies and standards bodies are working to let device manufacturers securely affirm what their devices should be allowed to do on the network, and network equipment companies will encode the following of those rules into the fabric of the network. This way, we can put a restriction on the wide range of possibilities through which internet can be accessed to the bad things since these small things are built to do a very specific set of jobs and do not require any higher level permission to do their part of duty.

 

Market will grow at the edge of Internet

Some IoT devices do have the potential to bog existing networks, especially if they’re deployed in large numbers. Video cameras send a lot of real-time rich data. New jet engines are laden with sensors (GE’s new PW1000G engines have over 5,000) and generate 10 gigabits per second when running, terabits per flight. Cars also are now recording massive amounts of information.

Devices that do record huge amounts of data will need new systems to connect to that can process their data that can have some extra layers of security that should be unbreachable.

If an engine that’s recording gigabits of data a second sees a fault or other issue that should be addressed at the moment, its computers should have the intelligence to communicate to the right people and machines, on the plane itself and via radio to the ground, immediately. But most of the data these sensors read is recorded, not transmitted. It is only transferred to a collection and analysis system when there’s a robust and private connection. The airplane engines can offload their data when they’re on the ground and connected to the airline’s own high-speed wireless network.

But if you’ve got hundreds/thousands/millions of planes (or cars, or power plants, or video systems) all uploading terabytes of data at the same time, it’s still too many data to dump onto the Internet to send to the cloud for storage and processing. What we need — and what’s getting built now — is intelligence at the edge of the network: between the devices collecting data and cloud data centers.

If there’s one part of the global network that needs rapid upgrades to serve this new wave of things, it’s the edge — the border between IoT devices and the computers on the Internet. The massive amount of data these things generate needs to be processed, reduced, and analyzed before it hits the Internet. It’s a big opportunity.

 

Your ironing machine will get smarter.

Still, have a simple iron machine made up of a few heating elements and some rotatable devices? Maybe save it for an auction one day, because appliances and machines, from light bulbs to ovens to drill presses, are connecting to the Internet. And they’re getting smarter day by day.

The cost of putting Internet connectivity into a device of any kind is dropping fast, and at the same time device manufacturers are fighting each other to put more and more features into their devices. So we’re getting “smart” devices that you can access via a Website or a Mobile app.

The problem for ordinary humans is the experience of using all these interfaces. Nobody wants one app for their lights and another for their thermostat. Most people don’t want to use an app for those things at all.

Soon, these smart devices will get really chatty with you. They’ll communicate through voice (either with their own speakers and microphones or through something like Amazon’s Echo), or through chat in a text or Facebook message. One morning, you may wake up to an emoji and a Good Morning greeting from your toaster.

There’s an opportunity to mediate or aggregate what’s going to be a crowded cocktail party of gadgets all vying for your attention. Players in the baby “chatbot” industry will fight hard for your attention this year.

 

Cars will be high tech and upgraded

Who needs traffic lights when your car itself knows when it should stop and go? Audi is experimenting with cars that communicate directly with traffic lights in Las Vegas. Things are just heating up, after a few years there won’t be such a thing as an unconnected vehicle.

We all want safe and more efficient cars, and that requires that they are networked – to each other, to roadway and city infrastructure, and to data collection services in the cloud. Better automotive networking will also help push the rollout of self-driving technologies.

The current infrastructure doesn’t guarantee the fast, low-latency, and reliable connections that cars need. So car companies and wireless carriers are hustling to standardize new networks: Dedicated Short Range Communications (DSRC) and 5G cellular.

2017 will see tremendous upgradations in automotive industries.

 

Bottom line

Billions of new things are already striving the Internet and forcing to redesign the protocols. Inventions, economics, societal changes, and even creative criminality are also forcing changes to the Internet. To adapt to these changing pressures, we need to weave newer, stronger communications onto the existing Internet so it can lay a strong foundation for billions of new devices and for businesses we haven’t yet imagined.

 

So, here are few things that we think how the internet will impact your life in 2017.

For more interesting blog posts, you can visit our blog page.

How To Improve SEO In 2017

Just like any other new year, it’s the right time to evaluate your SEO strategies according to the changes new year has come along with. This isn’t going to be any complicated, but still small little things in SEO world can show us disastrous results and who knows where your traffic is going when you are not doing things right. Ahhmmm maybe your competitor.

New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek the best ways to boost your SEO presence to improve authority, value, and ranking.

Well, let’s see some suggestions that you might find useful to know how to improve SEO in 2017.

Add More Value To Your Content

Everyone who is using the internet and has little knowledge about SEO knows the importance of content. As we say in our industry,

content-is-king

So, it is really important to add more value to your content keeping in mind that it should maintain relevancy with your niche customer group.

It never was about publishing unique content but also about knowing your audience well and the queries or solutions they are looking for currently. This will make sure that you rank on top in search engines as the present day query of your audience is what you are publishing about and practicing these steps daily.

Some more steps to add more value to your content,Dig deep into your existing content and find if anything is according to the present needs of your audience.

Dig deep into your existing content and find if anything is according to the present needs of your audience.

Investigate well about your audience’s niche queries before answering them as you don’t want to be hitting darts in dark.

The best policy to beat your opponent is perfect timing and suitable content, make sure you are mixing them both perfectly.

Do not hesitate to expand your niche area, provided that you’re still useful for your target audience.

Ease The Surfing Experience

web-surfing

For many of you who doesn’t know, the user experience is considered critical for SEO.

In fact, user experience starts even before the user visits your site and according to Forrester, 93% of online experiences start with a search.

Thus, it is more important to double check these tweaks to ensure a smooth browsing experience of your user,

Test your site’s link and fix the broken links to minimize the error pages or the duplicate content

Both user’s and search engine should be appealed by your content for effective readability and crawlability.

You should consider your user’s navigation as one of the top priorities. From menu structure to cross-linking of your pages and the page’s design should be built according to your user’s navigation as this might prove to be disastrous at the end if not taken care of. You can take help of User Flow in Analytics to know your audience’s navigation path.

You should maintain your site’s page speed, as it is one of the crucial properties that could affect your SEO badly. You can take help from Google’s Page Speed Insights and Mobile-Friendly Test.

AMP’s (Accelerated Mobile Pages) is the new trend that google is implementing from last year November to increase it’s mobile user experience. So this is definitely one thing you should consider for your SEO strategy in 2017.

Take More Time To Write Your Content

As we have already faced this in 2016 that the authenticity of your actual content is more important than it’s optimization.

There’s no need to spend more time on the optimization if your content is not appealing enough for your audience.

a-man-writing-on-keywboard

You should monitor the keywords, the user engagement to any particular topic and of course the user flow to find out what users are really expecting out of your page.
Think out of the box to expand your content’s reach and make sure you always think as a reader rather as a search engine.

Ask yourself, are the topics and the structure appealing to my target audience?

Remember, the combination of seamless user engagement with quality content can have a very positive impact on your SEO rankings.

Visual Content is The New Trend

Yup, you heard it right, visual content is definitely the new trend. It manages to enhance text in the best possible way (or even to replace it) and it certainly can affect SEO.
We strive so much for the other things that we majorly tend to forget how visual content should still be optimized for search engines, but luckily it only takes a few minutes to boost its SEO performance.

Titles should be relevant and according to the search trend

Don’t forget to add alt text, metadata, and keywords

Reduce file size as it will make your server heavy

Create a video transcript to facilitate your content’s discovery from search engines

Consider the idea of hosting the video to your own site, not just Youtube

Be different, add personality and make your visual content shareable

 

Keep An Eye On Your Online Footmarks

Your online presence goes way beyond your site. Every time we try a new social platform to expand our online presence, we tend to forget after some time to update it or even to use it as there are many platforms on the internet.

digital-footprint

It’s certainly a great idea to experiment with new platforms to promote your presence, but make sure you keep them up-to-date even if you stop using them.

For example, let’s say you create a Google+ page, but you’re not using it anymore (or you tend to forget to share your content there). Make sure all the details there on the page is up-to-date and a user can easily find your business by visiting your page.

Here’s a new task for your calendar in 2017, create a spreadsheet that monitors your online presence and check once a month that the information is up-to-date.
You never know how useful this may turn out to be!

Hope you have enjoyed the blog post, try and implement these strategies and let us know what impact has it done on your website as far as SEO is concerned.

Also, if you haven’t read about Few Tips For WordPress Site Owners to assist SEO or Top 10 Most Common SEO Mistakes, read about them.
How is WordPress going to change: WordPress in 2017 – Trends To Be Followed

How To Increase Conversion On Your Website

We all have faced this challenge when we have visitors on our site but still the conversion rate is very low as compared to the traffic we are getting.

This is the bottleneck for every site owner who is promoting their services or selling products online. There are some common terms that we hear frequently such as landing page or sales funnel or conversion rate, but many of us aren’t still clear how to use these terms for our own benefit.

Let’s talk about some methods that we can try to increase conversion on your website or in simple words convert our customers into visitors.

Give Things For Free

It’s human tendency that before purchasing anything we love to try and test it. It’s not an easy task to reach out to your customers pocket directly by just debriefing your product or service in words, you have to have them use it first without asking them to pay for it (trial period).

free-hugs

Make sure you are not asking them to register their credit card details before offering them the trial version as according to a study, asking for customer’s personal information drops your sign up rate by 93.27%.

credit-card-required-case-study

 

A piece of research from Totango clears it all

credit-card-not-required-case-study

Let them come back for more after their trial period ends, and be legit. If your product or service helped them in any way, they’ll buy it for sure.

Show Sign Of Authenticity

People generally like to follow the herd, if they’ll see that everybody is buying it, they’re more likely to do so as well.

Show Testimonials on your homepage or products/service page to make them feel safe about your business. Let them know it through user rating or positive reviews or feedback your previous clients gave you in form of testimonial.

testimonials

If you can bag a testimonial from a well-known face, do so (perhaps by giving free samples to industry bloggers). But if not, even a gleaming review from an average John will still leave a positive impact.

Use Live Chat

The last few years have seen the adoption of live chat by both companies and consumers expand exponentially.

live-chat-graph

The main reason behind customer’s loving live chat is because they get answers immediately without waiting in a cue or for a mail revert.

live-chat-interesting-sector

Companies also liking live chat feature so much as stated by Virgin Atlantic “one live chat agent can typically do the work of about 15 customer specialists who are handling emails and calls” and carries importance because you can actually intervene before a confused customer leaves your website.

Design An Exit Overlay

Many times you must have seen a pop up as soon as you have decided to leave the site, those pop-ups are known as Exit Overlays. On majority, you’ve been annoyed by them (I’ve been there). Chances also are, that – on occasion – you’ve been fascinated by the message displayed and, consequently, have converted (I’ve been there too).

The notorious reputation these pop-ups hold clarifies that many site owners are afraid to use them straight away. They’re missing out, though, because the data shows that they do work. Not every time, obviously, but tests by Rooster found that found that implementing an exit overlay “saved” 7.16% of their visitors.

There are some tools that can help you in creating an exciting exit overlay for your website. Few of them are,

Bounce Exchange

Picreel

Exit Monitor

Try them.

Make Comparison Page

Whatever marketing vertical you are from, competitors are always there to provide better than you and that actually divert your traffic to your competitor’s website.

Prevent this by creating comparison chart or page or some tool that can calculate savings for your consumer if they use your product/service instead of going to your competitor.

Remember do not show how bad or worse your competitor’s products/services are but show how much better your products/services as compared to your competitor. That will trigger a sense of trust in your customer.

Take a look at this example:

competitor-graph-map

Don’t forget, that search engines can’t usually “read” the content of images. A comparison chart like this one should always be accompanied by an optimized blog post that makes full use of the image’s ALT tag.

Try and implement these things onto your website and you’ll get the results for sure, I cannot say you’ll see massive changes as soon as you’ll implement them but try them and twist them according to your customer’s need.

Hope you enjoyed the blog post.

And if you haven’t read about content marketing trends of 2017, read here.

Or check out how WordPress is going to change in 2017.

Content Marketing Trends for 2017

Content Marketing has always been on the shinier side of the paper where marketing strategies are building up. To stay trendy, you need to follow public’s demand and keep it on top as content is king and public is king of the kings.

Today, we will be discussing some of the predictive content marketing trends for 2017 year.

How Will Content Marketing Emerge in 2017?

According to some of the industry experts, 2017 might prove to be bit challenging for the marketers.

“In 2017, content marketing is going to be even more challenging than it is today.”

Rand Fishkin, founder and wizard of Moz

 

“There’ll be fewer winners with much bigger jackpots.”

Larry Kim, founder of Wordstream

1. Better Creativity Better Branding

Content marketing has always been about blogging, ebooks or any other type of written content that can generate more email subscribers for the brand. These strategies continue to command, but brands will need to be more creative with their content’s formats to break through the cage.

Visual content will become more important and will carry more weight since search engines are getting better day by day at crawling and analyzing images to determine what your site is all about.

Gif lovers will be happy. I am certainly one of them.

2. Content Will Be More Niche

With more competition into the already filled pool of content marketing in 2017, things are bound to get competitive and hard. Start giving more value to the tiniest possible things that you ignored previously as these little tiny bits together will become your supportive hand.

For example, rather than writing a blog post about “how to attract customers online,” you’re better off writing about “how to attract returning customers through Facebook Ads.” Writing about an over-discussed topic won’t help you in gaining the limelight, rather you will be standing among the rest. To stand out of the rest, discuss what possibly can be your niche. Ask yourself, Why should people read your post instead of thousands of others? Think like your niche audience and carve out more of that knowledge hole to serve the best.

3. All Hail Supreme Commander – Video

Without any doubt, the video is going to be the next big thing as it has already shown it’s powerful presence in the previous year. According to Syndacast, 74 percent of all traffic will be video in 2017.

Social video platforms like Facebook are already into the game and they are optimizing feeds to improve their user’s experience. Having more videos also improves SEO, as Google—which owns YouTube—favors them in search results. Wait, first complete reading and then get ready with your camera’s to film.

4. Traditional Marketing Will Be Outperformed By Content Marketing

This is a more known fact that brands are spending more on content marketing than advertising. This trend will prevail in 2017 as well.

In fact, Sam from HubSpot predicts that this trend will lead publications that generate leads with content marketing to buy out those monetizing with ads. Content marketing is more cost-effective than it’s counterparts, such as ads and companies are preferring to allocate more money on content marketing to value themselves up.

Phew! my job is still gonna be with me.

5. Consistency Will Be Vital in Engaging Your Audience

Content marketers know the secret behind acquisition but retention is not the thing they ver much focus on. In 2017, this secret ingredient will be mixed will our content niche and brands will be more aware of building growth from their existing customer slot rather than following “just acquire them” trend. Measuring daily or weekly active users to ensure consistent engagement until conversion is one the key recipe.Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.

Likeways instead of just reading this blog post, you should engage, subscribe, and keep coming back for more lovely blogs. I know you all liked this blog post and you will be coming for more. I can totally rely on you guys !

So that’s all folks!

The little and the big hidden secrets those are going to conquer 2017 as far as content marketing is concerned. Try and test it, comment below for any niche query and you’ll be answered for sure.

If you are looking how to create a better infographic, read this post or read out about WordPress Trends in 2017.

 

WordPress in 2017 – Trends To Be Followed

With more than 76 million websites (26% of the total websites over the internet) powered by it and over 59% CMS (Content Management System) market share, WordPress continues to rule the web and the CMS world.

After thirteen years of the first release of WordPress, every year it is getting more powerful, user-friendly and popular among the newbies and non-techy group. Automattic, the company behind WordPress, makes sure it happens every time.

In 2016, several new WordPress web trends took the world by surprise, like hamburger menus and one-page (parallax) themes, slowly raised while many other old trends, such as sidebars and sliders, become more mundane.

How will these new changes affect WordPress development in 2017? What should you need to know when building a new WordPress website in 2017? Let’s have a look.

No More Desktop-First Websites

enigma-parallax-wordpresstheme

Nowadays, more people are accessing the internet through their smartphones or tablets compared to desktops and laptops as it is more convenient and easy to use for any user around the globe. According to data from a global internet usage statistics report, mobile devices now holds 51.26% of market share while desktop devices have fallen down to 48.74%. Certainly Mobile is the future!

The use of mobile in search points out to one thing that is certainly going to happen, now people have to make sure that mobile optimization is mandatory. In fact, even Google is now giving special treatment for mobile-first websites. In November 2016, the search cum web giant started experiments to make its index mobile-first.

“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”

Mobile-first websites are going to take the lead in 2017 as far as the optimization in WordPress is concerned. Now, WordPress developers put more weight into their themes for mobile responsiveness rather than sticking to that old trend of fitting and testing everything for the larger screen version of the theme.

Security Certificates (SSL)  and Proper Encryptions

With Google’s aggressive and strict push toward secured websites and HTTPS everywhere, even self-hosted WordPress users are now forced to use HTTPS to avoid being tagged as an “unsafe” website in the eyes of the user.https-ssl-certificate

The trend to be followed in 2017, HTTPS will be compulsory for all websites, including those which are powered by WordPress in 2017.

Even though this means more painful work for website developers and owners, HTTPS will help develop a more secure web while providing better security for users, especially if your website is an eCommerce website.

Completing HTTP to HTTPS phase is not at all easy. If you’re building a new WordPress site in 2017, you better Implement HTTPS for your WordPress site at the initial phase since it is really a tedious process at the later stage.

Video Headers

Video headers are going to be in trend in 2017. WordPress recently launched it’s newest themes twenty seventeen, which includes video header and that is the future of themes in 2o17.

vimeo-video-header-theme

Video headers aren’t that uncommon and we’ve seen them a lot many times on different websites but taking WordPress themes into the account, it is going to be a new experience for many a user to implement video header themes onto their websites for the more attractive look. consider it a trendsetter in WordPress industry.

In 2017, you can expect to see more WordPress themes with video headers.

Multipurpose WordPress Themes Will Be In Demand

People wants to get best out of the money they spent, even if it is a WordPress Theme, and that is the main reason behind the popularity of multipurpose theme among the WordPress Developers and Users.

A multipurpose theme allows you to build any type or style of a website with all the features you want on the website. The highly customizable option that multipurpose theme provides are of great use and offers a lot of other options for the user’s to make more personalized theme according to their services or need.

Since more businesses and companies now consider WordPress to affordably build their business websites, we can expect to see a rise in demand for multipurpose themes in WordPress in 2017.

Aftereffects of these new trends can make WordPress theme frameworks, like Genesis, more popular and we can anticipate more of these kinds of platforms in the near future.

SaaS WordPress Plugins Will Surge

Over the past few years, we saw loads of new WordPress plugins being developed as SaaS (Software as a Service) plugins while older WordPress plugins which were standalone made the jump to using SaaS.

In terms of open-source software development and making WordPress plugins more affordable, the rise in SaaS plugins can be a massive blow to new WordPress users.

However, it does give us the opportunity to use better and more advanced software, such as SumoMe and OptinMonster.

For user’s who can afford to pay for the advanced and high-quality software, money is not an issue. As we also felt that most of the stand-alone WordPress plugins have many flaws and they can pose some serious security threats to your website.

This really boosted up the SaaS-based WordPress plugin development, which is going to cover the market in 2017. But, don’t worry, standalone plugin developers still has a chance to succeed, thanks to massive marketplaces like CodeCanyon and Creative Market.

Virtual Reality Is The New Future

Virtual reality headsets, such as Oculus Rift and Gear VR, are more than just about gaming. It’s really the future that we all are looking forward to, even to access the web or doing Google search for any of our niche queries. Yes, it is nearer that we think it is. Who know’s maybe by the end of this year, we’ll be entering into this virtual world.

With Facebook-owned Oculus Rift and Samsung’s Gear VR already in stores, VR technology is being adapted by many people. As a result of this rapid growth, Samsung recently released a web browser optimized for Gear VR for viewing the web.

It is going to be a new experience altogether for the people.

G-VR3-Browser-by-samsung

VR headsets optimized WordPress websites? You’ll have to ask yourself that question, very soon.

Even though virtual reality headsets are currently being used for gaming and watching videos, soon (and possibly by 2017) we will use it for many other activities, including posting photos on Instagram, updating status on Facebook, browsing the web, and much more. Could 2017 prove to be that futuristic year when it all finally happens as we used to see in sci-fi movies as kids?

Looking at the love people are showing towards WordPress, we can only imagine the unexpected that is yet to come from WordPress as many great minds across the globe are using, supporting and contributing towards WordPress and one thing is certain, WordPress is not going anywhere but up the ladder and you can expect great things from the CMS for many years to come.

We, at Weblizar, started implementing the changes and we are positive that we’ll amaze you with our creativity and all new set of ideas.

Hope you enjoyed reading the article.

7 Pro Tips To Create A Balanced Infographic

Infographics are in action nowadays. According to Hubspot, the number of searches for infographics on Google has tremendously raised over 800%. Infographic generation rate grows by 1% every day.

Companies like to include infographics into their content marketing tactics because they bring compelling results. People who are practicing infographics onto their blog posts and websites are increasing by 12% compared to those who aren’t doing it. Visual content is powerful and consumers find it more engaging than mere text because 65 percent of people are visual learners.

So how do you think you should design your infographic content to captivate your target audience and shout your brand out?

Here are 7 Pro Tips To Create A Balanced Infographic……..

1. Look what’s around

To make sure your infographic stands out and performs excellently, you need to check what has been done so far in that respective field and how it is performing. Check the most popular infographics to see what elements they have in common.

Pinterest is a great place to find out infographics those are already in the market. Make sure you are searching most pinned post (infographics) to get an idea of what people are liking the most.

Another great website is Visual.ly, where you can find attractive infographics distributed under several categories.

While observing the infographics, you should few questions: which of them sends a powerful message and engages users in sharing or commenting? Which of them is most informative? Do they prompt users to take a step and make it easy to do that? These question will allow you to think of a great infographic idea.

 

2. Think of a great idea !

The basis for your infographic is the idea. One of the most effective techniques used by brands is analogy.

Creating-Infographics-With-the-Analogy-Concept

Take a look at this eminent infographic created by LinkedIn Marketing Solutions, which uses a food analogy to show how blogging fuels content creation.

Before setting out to create your infographic, you must set its purpose – is it amusing, shocking or serious? Your main aim should always be to teach and encourage your audience.

 

3. Ensure your data is authentic

Relevancy of your data and the message you are spreading should be at the top, as well as it should be never seen never heard kind of data and impressive as well. Otherwise, you’re making an infographic about facts everyone can simply learn elsewhere. Make sure the sources you are using are reliable. Fact-checking is an essential procedure to ensure your infographic is accurate.

Add-Quality-Data-to-Your-Infographic

Take a peek at this amazing infographic by Monetate entitled The Retailer’s Guide to Big Data. It’s packed with figures and numbers represented in several graphs that are composed to capture the most important facts for e-commerce big data and display them in the most digestible way.

Always credit your sources.

 

4. Make it Sweet and Simple

Your style should be easy and logical – restrict yourself from using many fonts, stick to one style for your visual media and follow your color scheme. Make sure your different section have clear visual connections between each other so that your user doesn’t get confused.

Design-Infographics-With-Simplicity

We should look at this, Travel Hack’s infographic by Best Hospitality Degrees. Every element of the infographic follows the same style and color scheme, which is composed of just a few colors and shades.

 

5. Engage user’s with an interesting story

All the facts and figures you have chosen should redirect and back up your main story. It cannot be just a bunch of interesting facts – each and every piece of data should add to the main story.

6. What is the right size?

Website loading time plays an important role in customer engagement and optimization of the site. That’s why it’s a good practice to always use compressed JPEG format to reduce the weight of the infographic. This will ensure that the page loads quickly without making the visitor wait too long.

Another important factor is size. You should go for a width of no more than 735 pixels – otherwise, you will risk your infographic to get re-sized and that can mess up its dimensions. Keeping your width under 735 pixels is important for sharing as well – especially on Pinterest, where 735 pixels is the full width of an expanded image.

The total length of your infographic should be under 5000 pixels. If it’s too long you might lose the attention of your audience.

 

7. Keep it Optimized for Sharing

As infographics tend to get a lot of traffic to the website, you must embed it in a blog post, optimize it for sharing and of course share it on your own social platforms.

Using a tool like Sumome you can easily optimize it for sharing by placing social media share buttons next to the infographic. This will encourage other visitors to share it.

How to share infographic effectively?

You can start off by creating a special image for Facebook and adding it to your blog post. You can then write an attention-grabbing headline and then begin sharing it to all your social networks.

Always include your website URL, the logo of your company and add links to your social channels in the infographic so that people will always know who created it.

Here’s an example of an effective brand infographic.

At Last, Infographic Explained Infographically,

What is an Infographic?
Created by Customer Magnetism.

 

Hope you have enjoyed these 7 pro tips to create a balanced infographic.

Don’t forget to read Top 3 Reasons to Get Green Web Hosting, as this is the future.

Also if you didn’t know about top 10 google services you probably didn’t know, read it here.

Top 3 Reasons to Get Green Web Hosting

What good have you done today?

There is no doubt you could more than likely name a handful of things that are great for the environment. How green is your website hosting?

This is a question many more people are having these days. We have spent some time researching this topic for you. Here are the top three reasons to get green web hosting.

green-hosting

1. Green Hosting Helps Save Energy

It has been stated by the U.S Department of Energy that if buildings were all green-improved that the U.S. would use $20 billion less energy every single year. Studies out there have shown that by the year 2020 that the web hosting industry will be as big of a polluter as the airline industry.

It is also worth mentioning that comprehensive research also shows that despite anticipated efficiency innovations to airframes, engines, aerodynamics and flight operations, there is no end in sight – even many decades out – to rapid growth in CO2 emissions from air travel and air freight. You should support web hosting companies that support green technologies.

2. Feel Better About Your Impact

You might say that one person’s choice really doesn’t matter, but it does. Green web hosting reduces your carbon footprint. By choosing a green web host, you and many other people out there are reducing the amount of energy that is being used and creating a greener and cleaner environment.

Who knows? Maybe you choosing a green web host will inspire others around you to do the same thing. It might also motivate you to make your day-to-day life more environmentally friendly too. You could start to walk to work. You might pick up recycling. One person’s choice does make an impact because everybody impacts those around them. Maybe in the future, there will be no need to look for a “green” web host because they all are good for the environment. Only time will tell for sure.

3. Green Hosting is Cheap!

Sometimes when you get a premium service, you expect it to cost you more. Right now, there is no reason a green web host should charge you more than a regular web host. Depending on how they operate, they should have no problem moving a portion of their profits to invest in a greener business. Some companies do this by planting trees. Others do it by wind power credits. Make sure you do not have to pay a little extra to get green web hosting.

green-web-hosting

Best Green Web Hosting?

If you are looking for a green web hosting company, we highly recommend GreenGeeks. They are a U.S. EPA Recognized Green Partner. Your GreenGeeks account will have a positive energy footprint on the environment as they replace, with wind power credits, three times the amount of energy your website will use. GreenGeeks also provides:

* Shared Web Hosting
* WordPress Web Hosting
* Reseller Web Hosting
* VPS Web Hosting

You will gain access to over 150+ ready to install applications like WordPress with a single click. The support is based in North America and is ready to help 24/7.

 

Is Green Hosting for You?

The fact that green hosting is readily available is a great thing. Not just for you and us, but for everyone else on the planet too. Without an uptick in price, you can support companies that support the overall good of the planet that we live on. Changing the way you live – like adding recycling to your to-do list, is good but why not invest your money for your website in a company that is doing much more than just hosting your personal blogging website.

If you can find it, green hosting is a great feature to demand from your web hosting company.

Let’s think about making our planet greener and healthier. Let’ Support Green Hosting !

 

10 Google Services You Probably Didn’t Know – Extended

As we told you previously about 10 google apps you probably didn’t know about, let’s talk about some more from google that is really helpful in one way or the other and still not known to people. These new softwares may vary from a sound search widget to a professional writing service.

We welcome you to another informative blog, 10 google services you probably didn’t know – extended version.

We always expect something out of this world and really futuristic from google. Something so amazing that just the thought of it give us goosebumps. Although, google may be planning some sci-fi sort of product or service, let’s talk about some services those are already in the market still are unknown to many people out there.

10 Google Services You Probably Didn’t Know – Extended Version

Know diversity of your culture by using Google Art and check out photos of artwork from the world’s greatest museums.

Google-Arts-and-Culture-WeblizarBlog

Days in past, when we were struggling to get some information for our art project if google arts and culture would have existed at that time, we all would have received a shining A+ for our project.

To know every tiny bit of information about any culture, religion or location in the world, Google Arts & Culture is the place.

Google sound search widget is shazam look-alike. It will also link you to buy each track in the Google Play Store.

The-Google-Sound-Search-widget-weblizar-blog

Well, it is effective and can prove to be an important app when shazam is not around.

ARE YOU FOND OF ANIMAL VOICES? , Google has the solution as it has a catalog of animal noises that you can easily find by typing in “animal sounds” or by typing in the name of a specific animal.

animal-voices-google-search-weblizarblog

PS: These sounds can prove to be a life savior when you want your newborns to eat their food with ease.

If you find it troublesome to decide between causes to donate to or finding a reputable charity, Google’s One Today app makes it easy. The app shows different charities, gives a short description and lets you know how you can help.

Google-One-Today-app-WeblizarBlog

Although it has it’s cons and pros, as each and every small charity or foundation is not registered on this platform.

Find a gorgeous font that you can use for free (Google.com/fonts)

google-fonts

There’s a “Manual” feature in Google Translate that lets you draw characters or symbols.

Manual-feature-in-Google-Translate-that-lets-you-draw-characters-or-symbols

Similarly, Google Input Tools lets you type in over 80 different languages without having to download a special keyboard.

google-input-tools

Yeah, I know how to type in any language. Booyah!

Terrified by huge numbers? Google will help you figure out how to pronounce that if you type “=english” after it.

google-search-hidden-service

Now, that is sorted.

Google.com/sky permit you to explore the remote reaches of the universe utilizing images from NASA satellite, the Sloan Digital Sky Survey, and the Hubble Telescope.

google-sky

As a kid, I always wanted this type of cool online encyclopedia of the universe, although it was pretty sci-fi at that time.

And We saved the best for the last,

You can set a timer on Google by Googling any amount of time followed by “timer”. It triggers a sound when the time is up. Pretty awesome for deadline stuff.

google-timer

I always want a timer of 24 hours to complete my sleep and I always have this in front of me. Still helpful in many cases.

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