Sometimes it is difficult for webmasters, content writers and SEO’s to decide the topic of the new blog. Although there is so much to talk about online but the margin of what will appease your users is very thin. So, it becomes even more difficult to finalize the new topic for your upcoming blog. In this fast lane life, we make many mistakes and sometimes we have the answer in front of us still we complicate it for no reason and then curse the internet for the trouble. But the truth is, you can get more traffic through your existing articles. Sound’s interesting eh!
So, I suggest you check your existing content before planning to go to a new content war.
In this article, we’ll be seeing various ways through which we can get more traffic through your existing articles and some content hacks to modify your existing content.
How to Easily Update Website Content?
So we’ve convinced you to take a magnifying glass to your old content in search of great candidates for updates? Great! Now let’s take a look at the most important steps to consider during your updates:
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Update your keyword research
The specific terms that people use to find content are always in flux. Revise your keyword research and implement the highest-traffic keywords that relate best to your content, without losing any search terms that your content is already ranking for.
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Expand and elaborate
In an exceptionally rare address to the SEO community, Google employee Amit Singhal wrote a blog which shared some advice for marketers hoping not to get on the bad side of Google’s savage Panda. Some of the questions he recommended we ask included:
- Does the page provide substantial value when compared to other pages in search results?
- Does this article provide a complete or comprehensive description of the topic?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
In other words, take the topic you have in place and expand on it. Dig deeper into any statistics you have used and be sure to interpret and explain them (not just post them), so as to provide as much value as possible to the reader. Revise each piece with the vision of making it the most and complete article of its kind on the internet.
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Update and improve cross-linking
If you aren’t linking to other pages in your content, both on your own site and outside it, then you’re doing your content a great disservice. By linking to other reputable pages, not only are you improving your content’s potential value in the eyes of Google, you’re also taking the first steps to building relationships with other websites in your industry, which are SEO gold.
If you use data from a website, place a hyperlink to that site in your content. If you quote a celebrity or topic expert, link to their personal blog or Twitter account. Then, go through your updated content and try to spot any opportunities for logical cross-linking to other pages on your website.
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Repurpose
Maybe while going through your old content, you spot a blog that would make a great infographic? Maybe your research intensive blog would translate brilliantly into a slideshow format? Be on the lookout for content repurposing opportunities while checking through your old work. Sometimes attracting huge numbers of readers to a piece of content is as simple as meeting them on a different platform. When repurposing content, don’t forget to follow the steps above when revising the original piece.
I’m sure I’ve made it clear that, whether it’s to escape from the jaws of the Panda, or just to win more traffic through existing content, revising, refreshing and updating old content is certainly worth your time. Need someone to help you figure this all out, or to help you with an especially tricky Panda problem? You know who to call.
Isn’t that great and simple. But still if you don’t agree with me, maybe this could help Top 10 Ways To Find Topics For Your Blog Those Are In Trend
